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„So first, my advice for our [advertising] community is that let’s work together to help the world get out of the pandemic. Keep reenforcing social distancing, keep wearing masks, estabilish the safe behaviors until we get the vaccination.

Once this behavior is well conditioned, let’s build a communication plan to help us get out of the recession.

And then, let’s work together to accomplish the above. But I think the second won’t be possible, getting out of recession, without the first one.” – said Dagmara Szulce, Global Executive Director of the International Advertising Association.

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