"It is really a challenging thing for everyone in this industry and we see a very strong trend and the insecurity of the advertisers. So you can see now Louis Vuitton Group signing their own contract with Google and everyone's trying to learn and gain digital knowledge in this field right now. So I would say I would define the cross media as the overall total media package all the way from the traditional media to the upcoming new digital media even the blockchain and the gaming media, a lot of things they are all together." - Doris Yu, Asia Investor Advisor at Capital Investment 21 CIG and Member of The Women In Programmatic Network.
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