"As a short story I think that I feel that the major challenges we have these days is the fact that we are trying to break into clutter. I mean an average consumer is exposed to like thousands of ads in a day. You are going to break through that clutter that's why some of the business people, the business clients prefer to actually expand - not only focusing on the traditional media but also expect deploying to other platforms at the digital. And you know just to go outside and go and meet them in person so the challenges are there but we're actually finding a way to fix that by also exploring the different channels available to us.” - Olanike Ladokun, Communications Lead at Noah’s Ark Communications.
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