"My main advice is what I say before in the challenges and in the advantages; it's important not to hurry and not try to do the things fast but better to do it well. To start a campaign online and a strategy takes time, It's there to do things well
covid-19 (27)
"And I think the other piece to this, and related to this is the shift to direct-to-consumer. It’s forcing marketers to learn new skills and consumers are learning new skills, too. They’re learning to shop for everything online and in fact they’re
"So the thing about the recent events, the things like the pandemic, I think, that has accelerated this process in some way. And so there is, you know, more need for that and particular demand at the moment - agencies in demand, you've got digital a
"As a short story I think that I feel that the major challenges we have these days is the fact that we are trying to break into clutter. I mean an average consumer is exposed to like thousands of ads in a day. You are going to break through that clu
"I would say that the fact that there is a huge mayhem right now and everyone throws information, now usually this information although it was there also before maybe was not that crucial for our lives, for our health. Right now this this informatio
"It would be easy to me to say technology, the transformation and everything else but I'm trying in every interview to remind people that what we need to do is to take care of our people, to take care of client's people, everybody's people... so we
"Digital transformation should not be the ultimate goal. But rather we should think about emotional transformation, meaning, how do we create a situation where we empower, enlighten and enrich the lifestyles and workstyles of our target audience? A
"From the consumer point of view it was a good decision for us to stop advertising in the Q2 period. Instead of us telling people that 'we’re with you,' we’ve been a brand in the last 130 years who’s always been 'always there with you,' we decided
"All of those ideas and areas of working together in a more innovative way, I think, have really been brought as if we need to work this way. It’s not a choice anymore whereas before it was probably like ’innovation happens somewhere else’. I think
"The whole topic is around data. Everyone’s revolving around data, focusing on data. However, I think, since we’re in the sort of ’attention merchant’ business, we’re trying to grab people’s attention and trying to make them entertained and doing s
"I think we’re gonna see a change in how television is measured. And since there is a huge pause button and the negotiating period in the US has called 'upfront advertising' put on hold, I think you’re going to see more and more companies opt for th
"In the US we have many public health agencies that get thousands and thousands of faxes a day with lots of results with COVID. So this thing about data analytics – yes, there is a huge demand for predictive analysis and algorithm and looking at eve
Welcome to the second of three special episodes of Mediaspace Members’ Daily. We’ll be reflecting back on some of the highlights from our interviews over the past few months since we launched, focusing on OPPORTUNITIES as high level professionals se
Welcome to the first of three special episodes of Mediaspace Members’ Daily. We’ll be reflecting back on some of the highlights from our interviews over the past few months since we launched!
Mediaspace has beta launched on the 12 May 2020, in histo
"The opportunity now is the fact that the world is changed, for pretty much every sector of the world is changed. And we need to find out, and companies need to find out how it’s changed...how it’s impacting their clients, their consumers – and that
"So our aim is to make our department [Department for International Trade of the UK in Paris] a great place to work for all people from any gender, and also to be an example government department for gender equality. I definitely believe that having
„So first, my advice for our [advertising] community is that let’s work together to help the world get out of the pandemic. Keep reenforcing social distancing, keep wearing masks, estabilish the safe behaviors until we get the vaccination.
Once this
"Before COVID-19 governments, businesses and ourselves as individuals all had a strategy. We may have not called it a strategy but we had a strategy.
The purpose of that strategy was to follow a trajectory that we’ve believed will take us to a bette
"I think also that a lot of people are worried about the resources, the cash, personnel that they have or may not have going forward. So I think the issue of resourcefulness has become increasingly important again over resources. And when you look a
