"I think advertising needs to fess up. Whether you’re looking at the rising cause of value chain transparency or the continuing pantomime around the major online players continuing to try and duck the responsibility that comes with great power. Few
"We shifted more focus on internal communication [because of COVID] than ever before. Because internal communication was the only tool in the company’s hands to decrease uncertainty and fear. So I think that we have to keep this, keep the importance
"There’s a great deal of financial caution going on on big issues - people are worried about house prices, their jobs and so on. But on small things, like things they can take home, there is a sort of area of indulgence.... people treating themsel
"When I joined (Google), there were about 300 people. Now we’re a company of over 100 thousand people. I do think the biggest difference is the amount you might need to collaborate or communicate.... While I wouldn’t ask for the opportunity (pandemi
"We decided to do a lot of testing with a lot of ideas that we have – and not wait, you know, for the perfect formulation of that... Because now it’s probably never going to be as it was before.
And it’s also about working closer with your competito
"Many companies have been forced to go through a digitalisation process because of the pandemic in the past couple of months. This is pretty much the same with Google. Lots of opportunities came, as well, but also lots of things had to be reconside
"There’s been a sort of steady decline in trust that advertisers have in their media agencies. [...] And of course, on the top of that, you’ve got all the problems caused by the coronavirus and the coming recession. [...]
But at the moment everybody
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