"It would be easy to me to say technology, the transformation and everything else but I'm trying in every interview to remind people that what we need to do is to take care of our people, to take care of client's people, everybody's people... so we
covid-19 (22)
"Digital transformation should not be the ultimate goal. But rather we should think about emotional transformation, meaning, how do we create a situation where we empower, enlighten and enrich the lifestyles and workstyles of our target audience? A
"From the consumer point of view it was a good decision for us to stop advertising in the Q2 period. Instead of us telling people that 'we’re with you,' we’ve been a brand in the last 130 years who’s always been 'always there with you,' we decided
"All of those ideas and areas of working together in a more innovative way, I think, have really been brought as if we need to work this way. It’s not a choice anymore whereas before it was probably like ’innovation happens somewhere else’. I think
"The whole topic is around data. Everyone’s revolving around data, focusing on data. However, I think, since we’re in the sort of ’attention merchant’ business, we’re trying to grab people’s attention and trying to make them entertained and doing s
"I think we’re gonna see a change in how television is measured. And since there is a huge pause button and the negotiating period in the US has called 'upfront advertising' put on hold, I think you’re going to see more and more companies opt for th
"In the US we have many public health agencies that get thousands and thousands of faxes a day with lots of results with COVID. So this thing about data analytics – yes, there is a huge demand for predictive analysis and algorithm and looking at eve
Welcome to the second of three special episodes of Mediaspace Members’ Daily. We’ll be reflecting back on some of the highlights from our interviews over the past few months since we launched, focusing on OPPORTUNITIES as high level professionals se
Welcome to the first of three special episodes of Mediaspace Members’ Daily. We’ll be reflecting back on some of the highlights from our interviews over the past few months since we launched!
Mediaspace has beta launched on the 12 May 2020, in histo
"The opportunity now is the fact that the world is changed, for pretty much every sector of the world is changed. And we need to find out, and companies need to find out how it’s changed...how it’s impacting their clients, their consumers – and that
"So our aim is to make our department [Department for International Trade of the UK in Paris] a great place to work for all people from any gender, and also to be an example government department for gender equality. I definitely believe that having
„So first, my advice for our [advertising] community is that let’s work together to help the world get out of the pandemic. Keep reenforcing social distancing, keep wearing masks, estabilish the safe behaviors until we get the vaccination.
Once this
"Before COVID-19 governments, businesses and ourselves as individuals all had a strategy. We may have not called it a strategy but we had a strategy.
The purpose of that strategy was to follow a trajectory that we’ve believed will take us to a bette
"I think also that a lot of people are worried about the resources, the cash, personnel that they have or may not have going forward. So I think the issue of resourcefulness has become increasingly important again over resources. And when you look a
"I think advertising needs to fess up. Whether you’re looking at the rising cause of value chain transparency or the continuing pantomime around the major online players continuing to try and duck the responsibility that comes with great power. Few
"We shifted more focus on internal communication [because of COVID] than ever before. Because internal communication was the only tool in the company’s hands to decrease uncertainty and fear. So I think that we have to keep this, keep the importance
"There’s a great deal of financial caution going on on big issues - people are worried about house prices, their jobs and so on. But on small things, like things they can take home, there is a sort of area of indulgence.... people treating themselve
"When I joined (Google), there were about 300 people. Now we’re a company of over 100 thousand people. I do think the biggest difference is the amount you might need to collaborate or communicate.... While I wouldn’t ask for the opportunity (pandemi
"We decided to do a lot of testing with a lot of ideas that we have – and not wait, you know, for the perfect formulation of that... Because now it’s probably never going to be as it was before.
And it’s also about working closer with your competito
