This space is to discuss investment and funding trends and opportunities in media and advertising in an ever faster changing world.
For advertising and media companies, to entrepreneurs, but also Funds and VCs, our focus is on discussing and supporting the future generation of advertising and companies.

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  • Leadership Club
    Management BuyOut at Palmer Hargreaves
    The agency Palmer Hargreaves, with a fee turnover of just over 11 million euros number 23 in the ranking of the owner agencies, gets new owners. The company, founded in 1983 near Birmingham, is now owned by German management led by CEO Jörn Langensiepen and the two managing directors Iris Heilmann and Susanne Hoffmann.

    https://www.wuv.de/agenturen/management_buy_out_bei_palmer_hargreaves
    Deutsches Management übernimmt Palmer Hargreaves | W&V
    Alles neu in Köln. Die drei Geschäftsführer am Rhein, Jörn Langensiepen, Iris Heilmann und Susanne Hoffmann, übernehmen die Agentur.
  • Leadership Club
    Publicis Groupe said Monday it will cut the salaries of chairman and CEO Arthur Sadoun and executive chairman of the supervisory board Maurice Lévy by 30% in response to the coronavirus pandemic.

    The company will also reduce compensation by 20% for management board members. For stakeholders, Publicis will slash dividends by 50%, from 2.50 euros to 1.15 euros, and delay payments until the end of September.

    Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50%
    Publicis has frozen all hiring and promotions and encouraged employees to take vacation time during the lockdown period. It will reevaluate third-party contracts to see what it can bring in-house. And it has implemented shorter workweeks in certain regions to reduce costs.

    https://www.adexchanger.com/agencies/publicis-groupe-cuts-ceo-and-b...
    Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50% | AdExchanger
    This story has been updated to reflect Tuesday's earnings call.  Publicis Groupe said Monday it will cut the salaries of chairman and CEO Arthur Sado…
  • Leadership Club
    Any Crisis has a clear end-date!
    We don’t know yet if we reached the bottom of the current downtrend. With more negative news, we might face a further drop in the following months.
    But we have an efficient media market - it reacts to the available information.
    On a macro level, it is the information about the crisis, and a micro level, it is the information on your own media business.
    That’s why it is vital if and when you have the information to make decisions and react.
    Like you, the media, the markets, and also investors take a rational view based on reliable data.
    Use now the time, reflect, including adjusting your business and prepare now the narrative, the storyline for your business.
    Be ready and be in the pole position when the crisis is over to restart your activities.
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Leadership Club

AI creates more value for media, marketing, and advertising companies

Can we enable Artificial Intelligence to shake up the digital economy? Why not!Advertising is generating questions, choices, feelings, and decisions.Advertising is about "Why?" Why should I pay more for this Nikes? Why should I choose Coke Zero over a Pepsi? Why do I feel like this sales agent is not telling me the whole story?There is one single strategic word to answer all the "Whys?" that has the power to drive brand loyalty: Trust.Let's develop the strategic positioning of AI-driven trust…

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Leadership Club

Challenges for Investments in the Advertising and Media

Advertising is always an expression of our environment. And with a changing society, advertising was changing - and the investments are following.Digitalization is a reliable innovation driver.The large digital players are from the US, or they are from China: Apple, Facebook, Google, Alibaba Group, or WeChat, to name a few.All are digital, and all are about data, to be precise, about Data and Content. And Advertising companies have a perfect setup for this constellation.The network agency IPG…

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Leadership Club

Future Investments Opportunities in Advertising and Media

We don’t know yet if we reached the bottom of the current downtrend. But we have an efficient investment market - it reacts to the available information.On a macro level, the information is about the crisis and how our working environment is changing.On a micro-level, it is the information about your business.Large Digital Giants will still be there, but investors can make more money investing in innovative companies with 10x growth potential.Markets and investors take a rational view based on…

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