Insights - mediaspace.global2024-03-29T15:07:34Zhttps://mediaspace.global/insights/feed/allPrivacyCloud: Alessandro De Zanche: The Funnel of Trust for media ownershttps://mediaspace.global/insights/privacycloud-alessandro-de-zanche-the-funnel-of-trust-for-media-o2021-02-09T08:27:07.000Z2021-02-09T08:27:07.000ZTimea Nagyhttps://mediaspace.global/members/TimeaNagy<div><p><strong>PrivacyCloud</strong> took the opportunity to discuss the pains of the open programmatic advertising market for publishers and the trade-offs involved in identity management or different models for people to pay for their content. </p>
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<p>Alessandro De Zanche is a multilingual senior executive with over 16 years of experience of data, audience, monetisation strategies and products covering international roles in global companies (News Corp, Yahoo!, Telefonica, GfK, Hutchison 3G, Sizmek). He is currently consulting (among others, with: Financial Times Strategies, Dentsu Aegis Network, DPG Media Group) and writes on AdExchanger on a regular basis. </p>
<p><a href="https://mastersofprivacy.com/alessandro-de-zanche-the-funnel-of-trust-for-media-owners/" target="_blank">listen here</a></p></div>teachprivacy.com: The Myth of the Privacy Paradoxhttps://mediaspace.global/insights/teachprivacy-com-the-myth-of-the-privacy-paradox2021-02-08T10:36:27.000Z2021-02-08T10:36:27.000ZTimea Nagyhttps://mediaspace.global/members/TimeaNagy<div><p>by Daniel Solove</p>
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<p>Abstract:</p>
<p>In this Article, Professor Daniel Solove deconstructs and critiques the privacy paradox and the arguments made about it. The “privacy paradox” is the phenomenon where people say that they value privacy highly, yet in their behavior relinquish their personal data for very little in exchange or fail to use measures to protect their privacy.</p>
<p>Commentators typically make one of two types of arguments about the privacy paradox. On one side, the “behavior valuation argument” contends behavior is the best metric to evaluate how people actually value privacy. Behavior reveals that people ascribe a low value to privacy or readily trade it away for goods or services. The argument often goes on to contend that privacy regulation should be reduced.</p>
<p>On the other side, the “behavior distortion argument” suggests that people’s behavior is not an accurate metric of preferences because behavior is distorted by biases and heuristics, manipulation and skewing, and other factors.</p>
<p>Professor Solove argues instead that the privacy paradox is a myth created by faulty logic. The behavior involved in privacy paradox studies involves people making decisions about risk in very specific contexts. In contrast, people’s attitudes about their privacy concerns or how much they value privacy are much more general in nature. It is a leap in logic to generalize from people’s risk decisions involving specific personal data in specific contexts to reach broader conclusions about how people value privacy.</p>
<p><a href="https://teachprivacy.com/the-myth-of-the-privacy-paradox-final-published-version/" target="_blank">read and download here</a></p></div>Austin Forum: Picture: Social Media Influence in Society and Political Climate - podcastshttps://mediaspace.global/insights/austin-forum-picture-social-media-influence-in-society-and-politi2021-02-01T11:22:52.000Z2021-02-01T11:22:52.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p><span style="color:#1d1c1d;">PART 1: Jay Boisseau interviews three experts in social media influence - Sherri Greenberg and Talia Stroud, professors at The University of Texas at Austin, and Paul O’Brien, CEO of Mediatech Venture. After the insurrection at the US Capitol on January 6, 2021,Twitter, Facebook, and other platforms disabled the accounts of then President Trump. </span></p>
<p><span style="color:#1d1c1d;">PART 2: Jay Boisseau continues the interview about social media influence in society and political climate with Sherri Greenberg and Talia Stroud, professors at The University of Texas at Austin, and Paul O’Brien, CEO of Mediatech Ventures. </span></p>
<p><span style="color:#1d1c1d;"><a href="https://www.austinforum.org/podcast.html" target="_blank">see link</a></span></p></div>Business Insider: ‘Unworkable around the world’: Tim Berners-Lee, creator of the World Wide Web, is the latest internet all-star to slam Australia’s media bargaining codehttps://mediaspace.global/insights/business-insider-unworkable-around-the-world-tim-berners-lee-crea2021-01-25T14:20:37.000Z2021-01-25T14:20:37.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>Australia’s draft media bargaining code has found another significant opponent: Sir Tim Berners-Lee, the inventor of the World Wide Web, who told a Parliamentary committee on Monday the proposed legislation “risks breaching a fundamental principle of the web”.</p>
<p><a href="https://www.businessinsider.com.au/media-bargaining-code-tim-berners-lee-2021-1/amphttp://" target="_blank">see link</a></p></div>NBER: Dog Eat Dog: Measuring Network Effects Using a Digital Platform Mergerhttps://mediaspace.global/insights/nber-dog-eat-dog-measuring-network-effects-using-a-digital-platfo2021-01-20T11:34:41.000Z2021-01-20T11:34:41.000ZTimea Nagyhttps://mediaspace.global/members/TimeaNagy<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/8442686454?profile=RESIZE_180x180&width=114"></div><div><h3 class="bold2 eta extra-body-padding-right">Author Abstract</h3>
<p><a href="https://www.nber.org/people/chiara_farronato">Chiara Farronato</a>, <a href="https://www.nber.org/people/jessica_fong">Jessica Fong</a> & <a href="https://www.nber.org/people/andrey_fradkin">Andrey Fradkin</a></p>
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<p class="extra-body-padding-right">Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We study the net effect of this trade-off in the context of the merger between the two largest platforms for pet-sitting services. We exploit variation in pre-merger market shares and a difference-in-differences approach to causally estimate network effects at the platform and market level. We find that consumers are, on average, not substantially better off with a single combined platform than with two separate and competing platforms. On one hand, users of the acquiring platform benefited from the merger because of network effects. On the other hand, users of the acquired platform experienced worse outcomes. Our results highlight the importance of platform differentiation even when platforms enjoy network effects.</p>
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<p class="extra-body-padding-right"><a href="https://www.nber.org/papers/w28047" target="_blank">download a pdf</a></p></div>Esports Futuri Podcast Network: What Brands Need To Know About Marketing in Esports – CJ Cooperhttps://mediaspace.global/insights/esports-futuri-podcast-network-what-brands-need-to-know-about-mar2021-01-14T12:18:59.000Z2021-01-14T12:18:59.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>They say esports is the wild, wild west, and there are a lot of brands looking to jump into this newfound opportunity. However, it’s not as easy as just...</p>
<p><a href="https://esportsfpn.com/show/future-of-marketing-in-esports/" target="_blank">see link</a></p></div>Nielsen: The Future of Video Gaming Is Bright—Even as Real Experiences Returnhttps://mediaspace.global/insights/nielsen-the-future-of-video-gaming-is-bright-even-as-real-experie2021-01-13T16:29:15.000Z2021-01-13T16:29:15.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>Globally, the video game industry was likely one of the best equipped to handle the turbulence of 2020. Not only did engagement skyrocket as consumers stayed at home, but the industry pivoted to ensure it was doing everything it could to keep consumers engaged. Branded crossover events, virtual concerts and celebrity influencer participations all fueled a groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.</p>
<p><a href="https://www.nielsen.com/us/en/insights/article/2021/the-future-of-video-gaming-is-bright-even-as-real-experiences-return/http://" target="_blank">see link</a></p></div>eMarketer: More than two-thirds of US marketers will use influencer marketinghttps://mediaspace.global/insights/emarketer-more-than-two-thirds-of-us-marketers-will-use-influence2021-01-13T16:27:39.000Z2021-01-13T16:27:39.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.</p>
<p><a href="https://www.emarketer.com/content/more-than-two-thirds-of-marketers-will-use-influencer-marketing?ecid=NL1001" target="_blank">see link</a></p></div>CMS Law: CMS Expert Guide to 5G regulation and lawhttps://mediaspace.global/insights/cms-law-cms-expert-guide-to-5g-regulation-and-law2021-01-12T13:57:00.000Z2021-01-12T13:57:00.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>The<strong> 2021 edition </strong>of the<strong> CMS expert guide to 5G regulation and law</strong> study includes summaries of some of the key 5G-related regulatory positions underway in over 30 markets. It covers new topics such as <strong>network sharing</strong> and equipment providers’ limited access to selected geographical markets owing to alleged <strong>cyber-security</strong> matters.</p>
<p><a href="https://cms.law/en/int/expert-guides/cms-expert-guide-to-5g-regulation-and-law" target="_blank">see link</a></p></div>Ipsos: Global predictions for 2021https://mediaspace.global/insights/ipsos-global-predictions-for-20212021-01-11T16:07:50.000Z2021-01-11T16:07:50.000ZTimea Nagyhttps://mediaspace.global/members/TimeaNagy<div><p>After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.</p>
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<p><a href="https://www.ipsos.com/en/global-predictions-2021" target="_blank">read here</a></p></div>PressGazette: The 100k Club: Most popular subscription news websites in the world revealedhttps://mediaspace.global/insights/pressgazette-the-100k-club-most-popular-subscription-news-website2021-01-04T12:49:21.000Z2021-01-04T12:49:21.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>Two dozen English-language news publishers and publications have collected 100,000 or more digital-only subscriptions, new research by Press Gazette has found.</p>
<p><a href="https://www.pressgazette.co.uk/news-publishers-surpassed-100000-digital-subscriptions/http://" target="_blank">see link</a></p></div>McKinsey: A tale of 2020 in 20 McKinsey chartshttps://mediaspace.global/insights/mckinsey-a-tale-of-2020-in-20-mckinsey-charts2021-01-04T12:46:45.000Z2021-01-04T12:46:45.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>See the story of this unique year through data visualizations from our <em>Charting the Path to the Next Normal</em> series.</p>
<p><a href="https://www.mckinsey.com/featured-insights/2020-year-in-review/a-tale-of-2020-in-20-mckinsey-chartshttp://" target="_blank">see link</a></p></div>Digiday: Digiday Research: 53% of publishers offered new ad products this yearhttps://mediaspace.global/insights/digiday-digiday-research-53-of-publishers-offered-new-ad-products2020-12-22T08:04:22.000Z2020-12-22T08:04:22.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><p>"For proof that necessity is the mother of invention, look no further than the sales teams’ offerings across media and marketing in 2020.</p>
<p>Even in a year when planning cycles were shorter, brands were even more risk averse in their messaging, and advertisers retrenched around what works, close to half of all publishers and agencies increased the number of products and services they offered to clients this year, Digiday Research found."</p>
<p><a href="https://digiday.com/media/digiday-research-53-of-publishers-offered-new-ad-products-this-year/" target="_blank">Read more</a></p>
<div id="piano-meter-offer"> </div></div>videoadnews.com: The Ad Tech CEOs Make Their 2021 Predictionshttps://mediaspace.global/insights/videoadnews-com-the-ad-tech-ceos-make-their-2021-predictions2020-12-18T15:04:36.000Z2020-12-18T15:04:36.000ZTimea Nagyhttps://mediaspace.global/members/TimeaNagy<div><p>In site of the fact that 2020 proving to be just about the most unpredictable year on record, VAN has continued with its annual tradition of asking a selection of ad tech CEOs to give their predictions for the year ahead.</p>
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<p><a href="https://videoadnews.com/2020/12/17/the-ad-tech-ceos-make-their-2021-predictions/" target="_blank">read here</a></p></div>Mediatel: Media and advertising in 2021: strategies for successhttps://mediaspace.global/insights/mediatel-media-and-advertising-in-2021-strategies-for-success2020-12-18T14:07:16.000Z2020-12-18T14:07:16.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>In the first of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.</p>
<p><a href="https://mediatel.co.uk/news/2020/12/17/media-and-advertising-in-2021-strategies-for-success-part-1/?utm_medium=email&_hsmi=103520243&_hsenc=p2ANqtz-_vLpOOkpjIKwzC7wbGSvSifAeOxBBt_hH36WQY_GCrvfPZM87Y2Y3FoPwapuiH8B-ck-CY2jDdf6sV-dAPPYtmBH9WBu9_tplQtehDEjX0vPK8sUM&utm_content=103520243&utm_source=hs_emailhttp://" target="_blank">see link</a></p></div>Kluwer Competition Law Blog: Draft German competition rules on powerful digital gatekeepershttps://mediaspace.global/insights/kluwer-competition-law-blog-draft-german-competition-rules-on-pow2020-12-14T13:56:05.000Z2020-12-14T13:56:05.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>The government’s draft for new competition rules, including on (digital) platforms, published in September 2020 includes a provision specifically aimed at powerful digital gatekeepers, draft Section 19a ARC. The proposal was debated in parliament on November 25, 2020, is largely expected to be adopted more or less in its current form and to enter into force in February 2021. This would be much earlier than any other contemplated legislation at EU level or in other Member States. Germany will thus be at the forefront of the push for legislation to tackle digital gatekeepers, and may provide the first experience with such rules as early as next year.</p>
<p><a href="http://competitionlawblog.kluwercompetitionlaw.com/2020/12/11/draft-german-competition-rules-on-powerful-digital-gatekeepers/http://" target="_blank">see link</a></p></div>INMA: Understanding Gen Y, Z, and meaningful diversity is vital for media transformationhttps://mediaspace.global/insights/inma-understanding-gen-y-z-and-meaningful-diversity-is-vital-for-2020-12-11T15:42:55.000Z2020-12-11T15:42:55.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p><span style="font-size:10pt;">W</span>hen harnessing talent for future transformation, Generations Y and Z are vital pieces of the puzzle in shaping successful business environments of the future. Diversity and inclusion must also be important aspects of the post-COVID world.</p>
<p><a href="https://www.inma.org/blogs/conference/post.cfm/understanding-gen-y-z-and-meaningful-diversity-is-vital-for-media-transformation" target="_blank">see link</a></p></div>Automatad: Weekly Roundup: Privacy Sandbox Faces Backlash, Ad Spends, Media Recovers, and Morehttps://mediaspace.global/insights/automatad-weekly-roundup-privacy-sandbox-faces-backlash-ad-spends2020-12-09T13:01:45.000Z2020-12-09T13:01:45.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p><span style="font-weight:400;">The old concerns around Google’s Privacy Sandbox have now started taking shape. A newly formed group called the Marketers for an Open Web (MOW) has </span><a href="https://techcrunch.com/2020/11/23/digital-marketing-firms-file-uk-competition-complaint-against-googles-privacy-sandbox/"><span style="font-weight:400;">filed a complaint against Google</span></a><span style="font-weight:400;"> with the Competition and Markets Authority (CMA) in the UK. They fear that after the launch of the Privacy Sandbox, Google will have sole control over advertising on the internet. </span></p>
<p><span style="font-weight:400;">Though the COVID-19 cases are increasing across the US and worldwide, advertisers aren’t planning to pause or cut down the ad spending anytime soon. If you’re wondering why, it’s almost December and consumers are expected to shop like never before </span><a href="https://www.emarketer.com/content/majority-of-us-shoppers-will-turn-digital-holiday-shopping-needs-this-year"><span style="font-weight:400;">via online platforms and eCommerce stores</span></a><span style="font-weight:400;">. But that’s not all. </span></p>
<p><span style="font-weight:400;">The pandemic impacted many industries and media is one of the most affected one. We rolled out a guide on </span><a href="https://headerbidding.co/publishers-guide-corona-fallout/"><span style="font-weight:400;">how publishers can deal with COVID-19</span></a><span style="font-weight:400;"> and continued to work with our publishers. It’s safe to say that we are seeing the uplift in revenue across the board and some publishers have exceeded the expectations.</span></p>
<p><span style="font-weight:400;"><a href="https://headerbidding.co/adtech-weekly-roundup-138/?fbclid=IwAR1UpWR0QF5w72ClfEY3tMJBVpmdDrmYhHMM8jit8rWzM20UVEgDm2Nr1Gw" target="_blank">see link</a></span></p></div>IAB Europe Releases Guide to Ad Fraudhttps://mediaspace.global/insights/iab-europe-releases-guide-to-ad-fraud2020-12-08T19:32:44.000Z2020-12-08T19:32:44.000ZTimea Nagyhttps://mediaspace.global/members/TimeaNagy<div><div class="fl-col-group fl-node-5d5c837e4f582"> </div>
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<p>In December 2020, IAB Europe released its ‘Guide to Ad Fraud’, to help drive media quality and effectiveness in the digital advertising industry.</p>
<p>This guide has been developed by experts from IAB Europe’s Quality and Transparency Taskforce (a part of the Brand Advertising Committee). It defines specific types of fraud in digital advertising and outlines how verification companies work to combat new and emerging types of ad fraud across all channels. It also provides top tips for buyers and planners to prevent Ad Fraud in their next campaigns and serves as a call for action to the industry to follow best practices to tackle ad fraud. </p>
<p>Brands in Europe are now spending around €4.7 billion on digital advertising, and they want to know that this significant investment isn’t squandered. But with the World Federation of Advertisers (WFA) estimating that by 2021 over $50 billion will be wasted annually on Ad Fraud, it is vital for all stakeholders to ensure they have the right preventive measures in place. A key part of the guide, therefore, focuses on the importance of rapid detection, which includes the stages of ad fraud detection that companies should follow.</p>
<p>It has been a collaborative effort to produce this European-level guide for Ad Fraud, with contributors including Integral Ad Science (IAS), DoubleVerify, Oracle Data Cloud, Group M, Pubmatic, and Publicis Media. Agora S.A also contributed their knowledge on behalf of IAB Poland. </p>
<p><strong>A big thank you to the following contributors:</strong></p>
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<li>Nick Morley, Managing Director EMEA, Integral Ad Science (IAS)</li>
<li>Livia Shlesman, Sr, Marketing Manager, Integral Ad Science (IAS)</li>
<li>Roy Rosenfeld, SVP of Product, DoubleVerify</li>
<li><span class="il">Mark</span> <span class="il">Kopera</span>, Head of Product for Moat Analytics, Oracle Data Cloud</li>
<li>Stevan Randjelovic, Director, Brand Safety and Digital Rise, Group M</li>
<li>Lisa Kalyuzhny, Senior Director, Advertising Solutions, Pubmatic</li>
<li>Maria Shcheglakova, Marketing Director, EMEA, Pubmatic</li>
<li>Diana Romero, Manager, Digital Standards and Partnerships, RoW, PMX Global</li>
<li>Krzysztof Madejski, IT Director of the Digitization of Gazeta Wyborcza, Agora S.A. on behalf of IAB Poland</li>
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<p><a href="https://iabeurope.eu/knowledge-hub/iab-europes-guide-to-ad-fraud/" target="_blank">read here</a></p>
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<p>The CMA press release states that <a href="https://www.gov.uk/cma-cases/digital-markets-taskforce">the advice</a> "has been produced by the Digital Markets Taskforce, commissioned by the government in March and led by the Competition and Markets Authority (CMA), working together with Ofcom, the ICO and the FCA.</p>
<p>It outlines a modern regulatory regime fit for the digital age – one that is forward-looking, targeted and enables quick results to harness the full potential of digital markets, driving greater competition and innovation.</p>
<p>If implemented, the new regime will govern the most powerful tech firms – those with ‘strategic market status’ (SMS) – meaning those with substantial, entrenched market power and where the effects of that market power are particularly widespread or significant. A new ‘Digital Markets Unit’ (DMU) will ensure the ‘rules of the game’ are clear up-front, and work with powerful tech firms to ensure they comply with them.</p>
<p>The three key proposed pillars of the regime for SMS firms are:</p>
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<p>A new, legally binding code of conduct, tailored to each firm and to where the evidence demonstrates problems might occur, designed and overseen by the DMU. The code will help to shape the behaviour of powerful digital firms, up front, and govern elements of how they do business with other companies and treat their users. There will be a range of powers available to the DMU to address any concerns, including the potential for significant penalties.</p>
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<p>Pro-competitive interventions, which can be used to address the sources of market power, allow competition to flourish and unlock the potential for transformative innovation by others in the market. An example of such an intervention could be imposing interoperability requirements on tech firms and better enabling consumers to control and share data.</p>
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<p>Enhanced merger rules, which would enable the CMA to apply closer scrutiny to transactions involving SMS firms. This would include it being mandatory to notify the CMA of a transaction, imposing a block on completing a deal until the CMA had investigated, and a change to more cautious legal test when looking at the likelihood of harm to consumers in order to address concerns about historic under-enforcement of mergers involving big tech firms.</p>
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<p><a href="https://www.gov.uk/government/news/new-competition-regime-for-tech-giants-to-give-consumers-more-choice-and-control-over-their-data-and-ensure-businesses-are-fairly-treated">The government announced last week</a> that the DMU would sit within the CMA. The new regime will become part of a wider regulatory framework for digital markets, including the new regime for harmful online content, and data protection laws. The CMA is now working with Ofcom, the ICO and FCA through the <a href="https://www.gov.uk/government/publications/digital-regulation-cooperation-forum">Digital Regulation Cooperation Forum</a>, to consider the steps that should be taken to ensure adequate coordination, capability and clarity across all digital regulation.</p>
<p>Following receipt of this advice, the government has committed to consult on proposals for a new pro-competition regime in early 2021 and to legislate to put the DMU on a statutory footing when parliamentary time allows. The taskforce has urged government to move quickly in taking this legislation forward, to take advantage of the clear opportunity for the UK to lead the way in championing a modern pro-competition, pro-innovation regime.</p>
<p>CMA CEO Andrea Coscelli said:</p>
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<p class="last-child">To ensure the UK can continue to enjoy a thriving tech sector, consumers and businesses who rely on tech giants like Google and Facebook should be treated fairly, and competitors should face a level playing field - enabling them to deliver more of the innovative products and services we value so highly.</p>
</blockquote>
<blockquote>
<p class="last-child">For that to happen, the UK needs new powers and a new approach. In short, we need a modern regulatory regime that can enable innovation to thrive, while taking swift action to prevent problems.</p>
</blockquote>
<blockquote>
<p class="last-child">To meet the new challenges of the digital age, it is essential that regulators work together. In developing these proposals, we have benefited from working alongside Ofcom, the ICO and the FCA.</p>
</blockquote>
<p>Information Commissioner, Elizabeth Denham said:</p>
<blockquote>
<p class="last-child">We welcome the publication of the Digital Markets Taskforce Advice and we have been pleased to support the work of the Taskforce. The dominance of a few major players in digital market impacts on people’s data protection rights when they use these platforms. Our involvement with the Taskforce reflects the importance of safeguarding these rights and ensuring individuals have greater control over their personal information.</p>
</blockquote>
<blockquote>
<p class="last-child">We continue to work closely with the CMA, Ofcom and FCA through the Digital Regulation Cooperation Forum to co-ordinate our approach to the regulatory challenges presented by new digital markets and platforms.</p>
</blockquote>
<p>Dame Melanie Dawes, Ofcom Chief Executive, said:</p>
<blockquote>
<p class="last-child">We share the aim of ensuring competition works well in the digital economy, something which is vital to the sectors Ofcom regulates. We’ve been pleased to contribute to the Taskforce’s work, and we look forward to working with the Government and other regulators to help take this forward.</p>
</blockquote>
<p>Nikhil Rathi, Chief Executive of the FCA, said:</p>
<blockquote>
<p class="last-child">We have welcomed the opportunity to work closely with the Digital Markets Taskforce on their recommendations, which are an important step in developing an approach that protects consumers in digital markets. We will be focusing on the implications for financial services."</p>
<p class="last-child"> </p>
<p class="last-child">Links</p>
</blockquote>
<ul>
<li><span id="attachment_effaa149-ddae-4b48-bca0-7941f5ab4862" class="attachment-inline"><a href="https://assets.publishing.service.gov.uk/media/5fce7567e90e07562f98286c/Digital_Taskforce_-_Advice_--.pdf">Advice of the Digital Markets Taskforce</a></span> (8.12.20)</li>
<li><span id="attachment_e20ff99a-0d7e-4472-8955-5e5305b9bddb" class="attachment-inline"><a href="https://assets.publishing.service.gov.uk/media/5fce7358e90e0756273576cc/Appendix_A_-_Informing_the_Taskforce_advice_-.pdf">Appendix A: Informing the taskforce advice </a></span>(8.12.20)</li>
<li><span id="attachment_401f9291-0165-46b6-b9b9-c41b66026665" class="attachment-inline"><a href="https://assets.publishing.service.gov.uk/media/5fce72c58fa8f54d564aefda/Appendix_B_-_The_SMS_regime_-_designating_SMS_firms.pdf">Appendix B: The SMS regime: designating SMS firms </a></span>(8.12.20)</li>
<li><span id="attachment_b050d714-a283-48df-ba69-4a80184f7e58" class="attachment-inline"><a href="https://assets.publishing.service.gov.uk/media/5fce73098fa8f54d608789eb/Appendix_C_-_The_code_of_conduct_.pdf">Appendix C: The SMS regime: the code of conduct</a></span> (8.12.20)</li>
<li><span id="attachment_457a5433-9fed-41e3-bce6-edb678a3eaa5" class="attachment-inline"><a href="https://assets.publishing.service.gov.uk/media/5fce70118fa8f54d58640c7f/Appendix_D_-_The_pro-competition_interventions_-_web_-.pdf">Appendix D: The SMS regime: pro-competitive interventions </a></span>(8.12.20)</li>
<li><span id="attachment_e532813a-74e5-4f72-a269-941393ba8d01" class="attachment-inline"><a href="https://assets.publishing.service.gov.uk/media/5fce7395d3bf7f5d034bbb4a/Appendix_E_-_Cross-cutting_powers_-_.pdf">Appendix E: The SMS regime: cross-cutting powers</a></span> (8.12.20)</li>
<li><span id="attachment_59492080-d2dc-4308-bdd1-5ded96e737b2" class="attachment-inline"><a href="https://assets.publishing.service.gov.uk/media/5fce706ee90e07562d20986f/Appendix_F_-_The_SMS_regime_-_a_distinct_merger_control_regime_for_firms_with_SMS_-_web_-.pdf">Appendix F: The SMS regime: a distinct merger control regime for firms with SMS</a></span> (8.12.20)</li>
<li><span id="attachment_c8e0ccee-5233-4c2d-8ea9-e35dccb092db" class="attachment-inline"><a href="https://assets.publishing.service.gov.uk/media/5fce8242e90e075626bed33e/Appendix_G_-_A_modern_competition.pdf">Appendix G: A modern competition and consumer regime for digital markets</a></span> (8.12.20)</li>
<li>Press release: <a href="https://www.gov.uk/government/news/cma-advises-government-on-new-regulatory-regime-for-tech-giants">CMA advises government on new regulatory regime for tech giants</a> (8.12.20)</li>
</ul></div>EC: Digital Decade: Commission launches Action Plan to support recovery and transformation of the media and audiovisual sectorshttps://mediaspace.global/insights/ec-digital-decade-commission-launches-action-plan-to-support-reco2020-12-03T23:01:20.000Z2020-12-03T23:01:20.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><div class="col-md-3 col-sm-12 section region-sidebar-last col-md-push-9 dsm-contextual-menu transition"> </div>
<p class="teaser-content">"Today the Commission adopted an Action Plan to support the recovery and transformation of the media and audiovisual sector. These sectors, particularly hit by the coronavirus crisis, are essential for democracy, Europe's cultural diversity and digital autonomy.</p>
<div class="field field-name-body field--body">
<div class="field__items">
<p>The Action Plan focuses on three areas of activity and 10 concrete actions, to help the media sector recover from the crisis by facilitating and broadening access to finance, transform by stimulating investments to embrace the twin digital and green transitions while ensuring the sector's future resilience and empower European citizens and companies."</p>
<p><a href="https://ec.europa.eu/commission/presscorner/detail/en/ip_20_2239">Full press release</a></p>
</div>
</div>
</div>M+AD Daily: The Recovery?https://mediaspace.global/insights/m-ad-daily-the-recovery2020-12-03T16:46:13.000Z2020-12-03T16:46:13.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>New Zealand’s media sector looks set to cautiously emerge from the Covid slump, and is well positioned to report its first month of growth since March, with early SMI data for the month showing total market demand so far back just 2.2% with that data collected with another week of trading still to occur.</p>
<p><a href="https://www.mad-daily.com/nz-media-emerge-from-covid/?cbg_tz=-60http://" target="_blank">see link</a></p></div>Forbes: Sinai Capital Partners Raises L.A.’s Biggest-Ever Fund, $600 Million For Media, Tech Investmentshttps://mediaspace.global/insights/forbes-sinai-capital-partners-raises-l-a-s-biggest-ever-fund-600-2020-11-24T11:34:33.000Z2020-11-24T11:34:33.000ZSzilvia Martonhttps://mediaspace.global/members/SzilviaMarton<div><p>Sinai Capital Partners said it has raised $600 million for two funds to finance impactful and social-change-oriented investments in tech, film and TV.</p>
<p>The Partners’ venture capital fund Sinai Ventures raised $500 million, which the company said was the largest single fund in Los Angeles history, to invest in late-stage software and tech companies.</p>
<p><strong><a href="https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/dbloom/2020/11/18/sinai-capital-partners-raises-las-biggest-ever-fund-600-million-for-media-tech-investments/amp/" target="_blank">See link</a></strong></p></div>IAB Europe: Buyer’s Guide to Digital Audiohttps://mediaspace.global/insights/iab-europe-buyer-s-guide-to-digital-audio2020-11-23T13:37:35.000Z2020-11-23T13:37:35.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p><span style="font-weight:400;">IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its <a href="https://iabeurope.eu/knowledge-hub/iab-europe-buyers-guide-to-digital-audio/">‘Buyer’s Guide to Digital Audio’</a> to help planners and buyers of media navigate the opportunities that a new world of audio creates for marketers. </span></p>
<p><span style="font-weight:400;"><a href="https://iabeurope.eu/all-news/iab-europe-releases-a-buyers-guide-to-digital-audio/http://" target="_blank">see link</a></span></p></div>The Wall Street Journal: Four Reasons the Stay-at-Home Economy Is Here to Stayhttps://mediaspace.global/insights/the-wall-street-journal-four-reasons-the-stay-at-home-economy-is-2020-11-23T12:12:12.000Z2020-11-23T12:12:12.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><h2 class="sub-head"><span style="font-size:10pt;">Even after a Covid-19 vaccine, changes to how we shop, dine, work out and entertain ourselves are likely to endure</span></h2>
<p><span style="font-size:10pt;"><a href="https://www-wsj-com.cdn.ampproject.org/c/s/www.wsj.com/amp/articles/four-reasons-the-stay-at-home-economy-is-here-to-stay-11605934806" target="_blank">see link</a></span></p></div>Digiday: ‘Moving to a new mentality’: Marketers, media buyers focus on near-term planning to continue for the foreseeable futurehttps://mediaspace.global/insights/digiday-moving-to-a-new-mentality-marketers-media-buyers-focus-on2020-11-20T21:06:00.000Z2020-11-20T21:06:00.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><p>"For months now, marketers and media buyers alike have been focused on near-term rather than long-term planning. That mindset is likely to continue for the foreseeable future. </p>
<p>The near-term focus has already continued throughout the third and now the fourth quarter of this year — with some marketers so focused on meeting fourth-quarter goals to make up for losses early on in the coronavirus crisis that they have yet to start planning for the first quarter of 2021, according to media buyers and marketers. While the focus on near-term planning is expected, some media buyers and marketers worry that a lack of long-term planning could have a negative impact on brands in the future. </p>
<div id="piano-meter-offer">
<p>“Moving from day to day or knee jerk reaction to knee jerk reaction [for the long-term] is going to be awful for a lot of people,” said Jeremy Sonne, managing director of performance marketing agency Moonshine Marketing. “You can do that short-term but eventually a lack of strategy and vision is going to put brands in a position to fail as they continue to just chase shiny objects.”</p>
<p>Overall, conversations to plan for Q1 of 2021 are happening later than usual this year with marketers reticent to make long-term commitments. That’s because marketers want the ability to be flexible and reactive to the current climate, be it a new surge of coronavirus cases or a worsening recession. </p>
<p>“When you lock yourself into a year-long commitment, that media is based on where you are at that moment,” said a media buyer for a holding company media agency who requested anonymity. “If they commit and another wave hits, or a recession [happens], having commitments that lock them in and don’t align with what their new business objectives [are] would be problematic. Marketers are moving to a new mentality: Where are we in the moment? And where do the dollars go at that moment?” </p>
<p>It makes sense: Marketers that experienced being locked into TV commitments, for example, that they were unable to wriggle out of when they needed to do so early-on in the pandemic, have made some more hesitant to make long-term commitments again. That be said, asking for more flexibility in ad deals for TV has become more common, as <a href="https://digiday.com/future-of-tv/tv-advertisers-want-new-rights-to-pull-out-of-ad-deals/">previously reported by Digiday</a>. And in general, marketers have been pushing for more flexibility and agility for years so the shift to have the ability to move media dollars around as needed isn’t entirely surprising. ..."</p>
<p><a href="https://digiday.com/marketing/moving-to-a-new-mentality-marketers-media-buyers-focus-on-near-term-planning-to-continue-for-the-foreseeable-future/?fbclid=IwAR0uK5DANuYOVZ-sZQGSse5XL5pr-DoZPMd-nmENTPCBgXUvIGxam8zGXQ4" target="_blank">Learn more</a></p>
</div></div>Ipsos research for the Trust Project finds limited appetite to pay for newshttps://mediaspace.global/insights/ipsos-research-for-the-trust-project-finds-limited-appetite-to-pa2020-11-19T10:49:46.000Z2020-11-19T10:49:46.000ZTimea Nagyhttps://mediaspace.global/members/TimeaNagy<div><h1>Global majority seeks trustworthy news but may be vulnerable to disinformation</h1>
<p><a href="{{#staticFileLink}}8194567498,original{{/staticFileLink}}"><img class="align-full" src="{{#staticFileLink}}8194567498,RESIZE_710x{{/staticFileLink}}" width="710" alt="8194567498?profile=RESIZE_710x" /></a></p>
<p> </p>
<p>Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.</p>
<p> </p>
<p>Around the globe, eight in ten adults make sure the news they rely on comes from trustworthy sources, according to <a href="https://www.ipsos.com/en/trust-misplaced" target="_blank">Trust Misplaced?</a>, a report from Ipsos and the Trust Project on the future of trust in media. The report is grounded by two Ipsos Global Advisor surveys spanning 29 nations. Half of those surveyed (49%) say they generally make sure the news they read, watch or listen to come from trustworthy sources and one third (33%) say they occasionally do so. Two thirds (64%) say they have easy access to news they can trust.</p>
<p>Behind these encouraging signs, however, lies possible fertile ground for the continued spread of disinformation. Globally, 67% of adults say they only read news they can access for free, while only 29% say they are able and 27% are willing to pay for news from sources they trust. Many are confident in their ability to spot “fake news” (58 %) although they are less confident in their fellow citizens’ ability to do so (30%). Only about half of all respondents (46%) believe other countries target people in their country with disinformation, even in the United States (58%) and Great Britain (54%) where it has been widely documented.</p>
<h3>Additional Key Findings</h3>
<p>The percentage of adults who seek out sources of trustworthy news at least occasionally ranges from as much as 94% in Peru and 92% in Colombia, Chile, and South Africa to a low of 65% in Japan and 66% in South Korea.</p>
<p>Every country surveyed shows a majority agreeing they have easy access to news they trust and fewer than one in five disagreeing with the sole exception of Japan (25% agree vs. 23% disagree while 53% neither agree nor disagree).</p>
<p>Globally, most adults surveyed frequently get news from a variety of media sources. Nearly three quarters report getting their news at least three times a week from television (74%) and social media (72%), six in ten from news websites (62%) and news apps (61%), four in ten from radio (42%), and one in four from print papers and magazines (24%).</p>
<p>Reported ability to pay for news from trustworthy sources varies widely across countries, from as much as 57% in India, 48% in China and 43% in the Netherlands to just 13% in Japan, 15% in Russia and 18% in Spain and France. Willingness to do so shows a very similar pattern.</p>
<p>Confidence in one’s ability to tell “real news from fake news” is highest in Latin America, the Middle East and English-speaking countries and lowest in Japan, South Korea, continental Europe and Russia.</p>
<p>Globally, the percentage of those confident in their own ability to tell real news is 28 points higher than percentage expressing confidence in their country men and women to do so. The difference exceeds 40 points in Great Britain, Hungary and the United States; in contrast, it is less than 10 points in Saudi Arabia, China and Japan.</p>
<p>Those who agree with populist or nativist ideas are more prone to being exposed to disinformation:</p>
<ul>
<li>Globally, those who agree that “experts in this country don’t understand the lives of people like me” are more likely than those who disagree to only read news they can access for free (72% vs. 62%).</li>
<li>Those who agree “we need a strong leader willing to break the rules” and those who agree their country “would be stronger if we stopped immigration” are more likely than those who disagree with those statements to trust news shared by people they only know through the internet (by 10 and 11 points, respectively) and to be confident that the average person can tell real news from fake news (also by 10 and 11 points, respectively).</li>
</ul>
<p><em>“Truth is rapidly becoming a subjective, personal concept ruled mostly by emotions. We now speak our truth as opposed to the truth. At least that’s what we see reported and lamented by many commentators these days,"</em> Darrell Bricker PhD, Global Service Line Leader, Public Affairs writes in the report. <em>"But this isn’t what we are seeing in our surveys. There continue to be points of public consensus on many issues based on a broad acceptance of what we see the truth to be."</em></p>
<p> </p>
<p><a href="https://www.ipsos.com/en/global-majority-seeks-trustworthy-news-may-be-vulnerable-disinformation" target="_blank">Read here</a></p></div>Technology and Democracy: understanding the influence of online technologies on political behaviour and decision-makinghttps://mediaspace.global/insights/technology-and-democracy-understanding-the-influence-of-online-te2020-11-09T07:26:44.000Z2020-11-09T07:26:44.000ZTimea Nagyhttps://mediaspace.global/members/TimeaNagy<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/8138921060?profile=RESIZE_400x&width=227"></div><div><p><span style="font-size:12pt;"><strong>Social media influences our political behaviour and puts pressure on our democracies, new report finds</strong></span></p>
<p>The democratic foundations of our societies are under pressure from the influence that social media has on our political opinions and our behaviours, according to a new JRC report.</p>
<p>48% of Europeans use social media every day or almost every day. As well as being helpful tools to stay informed, be entertained, shop and stay close to our friends, these platforms have revolutionised the way we experience politics, by engaging more citizens in the political process and enabling minority voices to be heard.</p>
<p>But these platforms also allow polarising messages and unreliable information to be spread easily. This can limit our perspectives and hamper our ability to make informed political decisions. As the report authors find, this has a dangerous impact on our democratic societies.</p>
<p>In "<a href="http://ec.europa.eu/jrc/en/publication/eur-scientific-and-technical-research-reports/technology-and-democracy">Technology and Democracy: understanding the influence of online technologies on political behaviour and decision-making</a>" an international team of experts takes a behavioural science approach to investigate the impact of online platforms on political behaviour.</p>
<p>The report identifies key "pressure points": challenges that emerge when we interact politically on online platforms that are not subject to much public oversight or democratic governance.</p>
<p>Co-Coordinating Lead author of the report, Professor Stephan Lewandowsky says: "Essential components of human behaviour are governed by relatively stable principles that remain largely static even as the technological environment changes rapidly. In the absence of behavioural reflections, policymakers may feel that they are constantly playing catch-up with technological advances. This report seeks to help policymakers regain the initiative."</p>
<p>As the Commission prepares a new <a href="https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12506-European-Democracy-Action-Plan">European Democracy Action Plan</a>, <a href="https://ec.europa.eu/digital-single-market/en/digital-services-act-package">Digital Services Act</a> and <a href="https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12455-EU-Citizenship-Report-2020">EU Citizenship Report 2020</a>, this research is designed to help citizens, civil society and policymakers make sense of the impact the online world is having on our political decisions, and identify actions to safeguard a participatory, democratic European future.</p>
<h2>Challenges in the digital world: four key pressure points</h2>
<p>The first pressure point identified in the report is the "attention economy". When we are online, our attention and engagement are sold as products to advertisers.</p>
<p>The private organisations running the online services we use have become very adept at capturing and keeping that attention, to the extent that our political views and actions can be shaped without us realising what is behind that influence.</p>
<p>For example, YouTube claims that their video recommender algorithm, which automatically selects videos it thinks a user will be interested in, is responsible for 70% of viewing time on the site. There is also evidence that YouTube's recommendations are drawing viewers into increasingly extremist content.</p>
<p>Facebook's algorithm, analysing only 300 likes, can predict a user's personality with greater accuracy than their own spouse. This gives rise to concerns over "microtargeting": highly personalised advertisements being directed at users based on their own personalities. If used politically, microtargeting has considerable potential to undermine democratic discourse—a foundation of democratic choice.</p>
<p>The second pressure point is "choice architectures". Social media platforms use several behavioural techniques to encourage people to constantly engage and share, with settings and options that make it much more complicated to leave a platform than to sign up to one.</p>
<p>Online users are generally unfamiliar with what data they produce and provide to others, as well as how that data is collected and stored, when they perform basic tasks online. </p>
<p>Thirdly, there is "algorithmic content curation". The algorithms that sort through and select the information we see online are so complex that even their developers have a hard time explaining them. This raises obvious problems for transparency and accountability.</p>
<p>This is especially problematic because these algorithms can encourage polarised discourse or stop us from receiving certain information.</p>
<p>On platforms like Twitter, Reddit, and Facebook, algorithms prioritise content that has, or is expected to have, a high level of engagement. The risk is an overexposure of polarising and controversial content and underexposure to less emotive, but more informative content.</p>
<p>The final pressure point identified is "misinformation and disinformation". <a href="https://data.europa.eu/euodp/en/data/dataset/S2183_464_ENG">A recent Eurobarometer survey</a> in all EU counties revealed that over half of the population say they come across fake news online at least once a week.</p>
<p>Behavioural science shows that people have a predisposition to orient towards negative news. When coupled with algorithms that promote content with a high level of engagement, online platforms can easily amplify the reach of false and misleading information.</p>
<p>This is particularly concerning when false and misleading information have the potential to set the political agenda, incentivise extremism and ultimately lead to a "post truth" world in which facts have less influence in shaping public opinion than emotion and personal belief.</p>
<h2>What this means for policymaking</h2>
<p>The report notes that there is already substantial legislation that applies to the online world, and several regulatory initiatives are currently taking shape at the European level.</p>
<p>Examples include <a href="https://eur-lex.europa.eu/eli/reg/2017/2394/oj">consumer protection rules which resulted in a large quantity of COVID-19 misinformation being removed from Facebook</a>, and <a href="https://eur-lex.europa.eu/eli/dir/2018/1808/oj">the EU's Audiovisual Media Services Directive that regulates content on YouTube</a> and other sites.</p>
<p>In efforts to tackle extremism, <a href="https://ec.europa.eu/commission/presscorner/detail/en/IP_15_6243">the EU Internet Forum</a> brings together governments, Europol, and the biggest technology and social media companies to ensure that illegal content, including terrorist propaganda, is identified and taken down as quickly as possible.</p>
<p>The report provides insights from behavioural science for policymakers that can be applied in several areas, from tackling misinformation and disinformation, to safeguarding electoral processes and facilitating public discussion. </p>
<p>Specific actions could include banning microtargeting for political ads, transparency rules so that users understand how an algorithm uses their data and to what effect, or requiring online platforms to provide reports to users showing when, how and which of their data is sold.</p>
<p>The authors argue that policymakers must pursue these kinds of actions in conjunction with broader efforts to meaningfully engage politically with citizens to understand their different values and perspectives and re-establish trust in political institutions.</p>
<p>Looking to the future, the report also employs strategic foresight to set out possible future scenarios for the European information space in 2035, to help policymakers envisage how choices made now could shape, and be shaped by, the future of our societies.</p>
<h2>Background</h2>
<p>In "<a href="http://ec.europa.eu/jrc/en/publication/eur-scientific-and-technical-research-reports/technology-and-democracy">Technology and Democracy: understanding the influence of online technologies on political behaviour and decision-making</a>" the JRC, together with a team of experts, synthesise the state of the art knowledge about digital technology, democracy, and human behaviour to enable policymakers to safeguard a participatory and democratic European future through legislation that aligns with human thinking and behaviour in a digital context.</p>
<p>This report is the second output from <a href="https://ec.europa.eu/jrc/en/enlightenment-research-programme">the JRC's Enlightenment 2.0 multi-annual research programme</a>. Advances in behavioural, decision and social sciences show that we are not purely rational beings: Enlightenment 2.0 seeks to understand the other drivers that influence political decision-making.</p>
<p> </p>
<p> </p>
<p><a href="https://ec.europa.eu/jrc/en/news/social-media-influences-our-political-behaviour-and-puts-pressure-our-democracies-new-report-finds" target="_blank">https://ec.europa.eu/jrc/en/news/social-media-influences-our-political-behaviour-and-puts-pressure-our-democracies-new-report-finds</a></p></div>The Wrap: Roku Trounces Wall Street’s Revenue Estimates With Unexpected Q3 Profithttps://mediaspace.global/insights/the-wrap-roku-trounces-wall-street-s-revenue-estimates-with-unexp2020-11-06T10:22:17.000Z2020-11-06T10:22:17.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>Roku’s stock price jumped higher on Thursday afternoon after the streaming device maker and content aggregator reported an unexpected Q3 profit and sales that ran well above Wall Street’s expectations.</p>
<p>For the third quarter, Roku reported that revenue increased 73% year-over-year to $452 million, compared to analyst projections of $367.5 million. While Roku is best known for its streaming devices, advertising revenue continued to account for most of its sales, with $319.2 million coming from on-platform advertising.</p>
<p><a href="https://www-thewrap-com.cdn.ampproject.org/c/s/www.thewrap.com/roku-third-quarter-earnings-unexpected-profit/amp/" target="_blank">see link</a></p></div>IAB Europe comments on Belgian DPA reporthttps://mediaspace.global/insights/iab-europe-comments-on-belgian-dpa-report2020-10-27T09:19:28.000Z2020-10-27T09:19:28.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p><span style="font-weight:400;">IAB Europe has been informed by the Belgian data protection authority, the APD, that it has completed an investigation into IAB Europe’s privacy and data protection practices in connection with its role as Managing Organisation of the Transparency and Consent Framework (TCF). The APD’s report represents the preliminary views of the APD’s investigations unit and has no binding effect with regard to any breach of the law by IAB Europe.</span></p>
<p><span style="font-weight:400;"><a href="https://iabeurope.eu/all-news/iab-europe-comments-on-belgian-dpa-report/" target="_blank">see link</a></span></p></div>