Instagram has become the best platform for brand advocacy, while TikTok, despite the (positive and negative) hype, is some way behind still.
The dominance of the US tech giants continues. In most countries, more than half of the top 10 most important
46% of people around the world see Coronavirus as one of the top issues affecting their country today. Our latest What Worries the World survey shows spikes in concern in many nations.
COVID-19 has been primary preoccupation for individuals, societie
Social media has seeped into virtually all aspects of modern life. The vast social media universe collectively now holds 3.8 billion users, representing roughly 50% of the global population.
"Fifth Generation (“5G”) wireless is here. Envisioned years ago as a universal fabric of connectivity, it is finally becoming a commercial reality around the world this year, and will continue to develop and improve over the coming decade. Because 5G
Media agencies reported for a second month lower falls in ad spend as Australia climbs out of the pandemic economic trough.
SMI (Standard Media Index) numbers show a 28.4% fall in national marketer advertising spend in July compared to a 35.7% drop i
"A few months ago, when millions of people were still in lockdown and mostly confined to their homes, the team at Hearst UK noticed the peculiar purchase of a £4,000 ($5,282) Positano lace dress through one of its magazine titles.
“That’s high-ticket
"To say 2020 has been one of volatility, uncertainty and caution among consumers as well as small and big businesses would be an understatement of epic proportion.
COVID-19, cultural and civil unrest and continued evolution in the media landscape hav
"Though the B2B digital ad market represents a small slice of total US digital ad spending, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.
We forecast that US B2Bs will spend $8.14 billion on
Amelia Fletcher
Centre for Competition Policy and Norwich Business School, UEA
Date Written: August 6, 2020
Abstract
There is a growing international consensus that standard competition law is inadequate for addressing the panoply of competition prob
There is no doubt that digital advertising has been the fuel that’s powered the free web. It provides publishers with funding to create high-quality content, which is made available freely to users across the world at the small price of having to vie
"This is my first MadTech Insider blog post, so I thought I would try to make this as engaging as possible for all of you who have subscribed. I thought long and hard about how I would structure these posts, and the conclusion was a simple one: use a
If ByteDance is forced to sell TikTok to another company, there are places worse than Microsoft where a media platform could wind up (like Verizon). That being said, the maker of Microsoft Office is not an obvious candidate to acquire a social video
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in an eight-week period, prompting a rethink of all the marketing fundamentals; a new WARC report looks at the changes taking place and what they mean f
Dive Brief:
"The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four pandemic personas: retro reengagers, ope
by Johnny RyanJul 24, 2020Brave Insights, ePrivacy Regulation, Fix adtech, GDPR, Policy
Sign up for future Brave Insight notes on policy matters
This note presents lessons for all publishers based on six months of data from Dutch publisher NPO, after
"Two companies at large in the UK control around 80% of a £14 billion digital advertising market – how does this happen and why does it matter?
In the UK, around £14 billion is spent on digital advertising, of which just over half (£7.3 billion) is s
Over the past three months, UK ad budgets have been slashed to their lowest ever level. That’s according to fresh data from the Institute of Practitioners in Advertising (IPA) which lays bare the grave impact of Covid-19 on marketing budgets, financi
The Out of Home (OOH) industry today announced a decrease of 65% on net media revenue for the second quarter of 2020, posting $82.1 million, a decrease from $234.6 million* for the second quarter in 2019.
Digital revenue is sitting at 55.7% of total
"Last Wednesday the CMA published its voluminous Final Report on its market study on online platforms and digital advertising, accompanied by 27 (!) detailed Appendices. This is a massive piece of work, and the CMA should be commended for completing
"The UK’s competition watchdog has shied away from a full market investigation into the online advertising industry dominated by Facebook and Google, citing Covid-19 as one of the reasons for the decision.
Publishing a report into the sector on Tuesd
