July 8, 2020By Preiskel & Co
Tim Cowen, Chair, Antitrust Practice, provides an explanation of the key findings made by the CMA in its Final Report in the Online platforms and Digital Advertising Market Study.
The long-anticipated Final Report makes
"US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year. This is a significant change from our pre-pandemic
"The first half of 2020 has been eventful for ecommerce. Of course technical innovation has progressed: Shopify launched a marketplace, Google relaunched organic product listings, Facebook introduced ‘shops’, and thousands of other changes. But much
Of the bellwether companies which had reported at the time of publication, more than 70% saw growth in the quarter, with positive net additions of more than 8m subscribers. This was partially offset by the remaining companies, which lost a total of m
Dahlia Kownator, one of the early Mediaspace members' article has just been published via the think-tank EuropaNova : «Bridging the #Innovation gap: how can the #European Union "do more and better with less"?
"In the aftermath of the pandemic, the
"For the first time since we began estimating ad revenues at Google, the company’s net US digital ad revenues will decline in absolute terms. Facebook and Amazon will continue to grow but at severely depressed rates compared with earlier expectations
A Guide to Maximising Creative Effectiveness
How can we, as an industry, become more consistently successful at highly effective creative marketing? Cannes Lions and WARC sought to understand how our global community could better share what they have
"Technology has failed the US and much of the rest of the world in its most important role: keeping us alive and healthy. As I write this, more than 380,000 are dead, the global economy is in ruins, and the covid-19 pandemic is still raging. In an ag
"A majority of Australians surveyed about their attitudes to the changing media landscape (58%) believe social media platforms should block misleading political advertisements, while a quarter think there should not be curbs because determining truth
The GroupM Brand has published a Safety Playbook.
"The advertising industry is one of the world’s most dynamic, everchanging and vibrant industries. It is always striving to find better ways to engage with users through new channels and media, in add
"Our Take
The Ex Ante Tool and DSA Consultations represent sweeping and ambitious initiatives that are likely to result in some of the most important legislative proposals of the Von der Leyen Commission. Although both consultations invite a wide ran
"Since bottoming out in early April, publishers have seen video ad dollars rebound across Facebook, Snapchat and YouTube, according to five publishers interviewed for this article. For most of the publishers, revenue has not recovered entirely as ad
COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at -21.3%.
IAB Eur
Facebook, Amazon.com and other tech giants could see a new watchdog emerge from EU plans to curb the power of “gatekeeper” online services.
While flirting with a new super-structure of investigators and enforcers signals the scale of the European Com
'Now that gaming is mainstream and likely to show further explosive growth during lockdown, the big question remains – is it an effective advertising medium? [...]
According to the Entertainment Retailers Association the video gaming sector accounts
'New independent data from Similarweb has revealed that the BBC is the world’s most visited news site amongst traditional news publishers.
March 2020 saw record figures for many news outlets but the figures reveal that the BBC’s online portals attrac
What have marketers learned from covid19? Attest has gathered together invaluable lessons from 30 marketing professionals and business leaders. Download report here.
'As part of the WARC Guide to marketing in the COVID-19 recession, Les Binet, Group Head of Effectiveness at adam&eveDDB, explains why this recession is different and why the normal rules of business may not apply, at least for a while. This is an ex
“The media industry has proved highly agile through previous economic and technological cycles, pivoting towards new digital platforms and embracing its creative skills to generate new and engaging content. It will need to demonstrate that agility on
'As we enter a new decade, we see a number of unique and powerful forces of change (whether cultural, human, media or technology) that are poised to have an undeniable impact on the human experience in the decade ahead.
And without question, one of t
