The COVID-19 pandemic has helped shake the perception that digital equals performance and has helped buyers recognise that each channel, platform, and publisher has a nuanced role to play and it’s the sum of these roles that matters. In order to buil
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In late March, WAN-IFRA surveyed more than 100 editorial executives who are part of its Global Media Trends Panel to learn more about how the outbreak has impacted their operations.
'Pandemic gives rise to new products
In response to the coronavirus
Digiday has analyzed the public statements and quarterly earnings reports and calls from a number of the world’s largest global media companies to assess how they’re faring through this crisis. Digiday analysed:
'Bertelsmann – Ad-funded businesses do
'The impossible-to-ignore, 2 billion strong platform is leveraging a massive sheltering-at-home audience hungry for new content to draw A-listers and turn its homegrown roster into bankable stars (with reality TV shows, of course).'
'If you're wonder
'The European Commission has released its Spring 2020 Economic Forecast which shows that COVID-19 is wreaking havoc on Europe's economy. The collective GDP of the EU-27 was expected to grow 1.2 percent this year but it is now forecast contract 7.4 pe
2020 should have been the year for influencers to get their followers’ desires for ‘realness’ – now they’re just trying to survive the economic downturn.
'Almost 40 Facebook pages across the European Union with large online followings continue to spread falsehoods and conspiracy theories about COVID-19 despite the social network's promise to clamp down, according to an analysis published Tuesday by Ne
'YouTube has allowed some peddlers of disinformation about the coronavirus to earn money from advertising, according to a Tech Transparency Project investigation, despite its promise to limit the ability to creators who produce quality videos about t
'Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more content since the outbreak, with broadcast TV and online videos (YouTube, TikTok) being the primary mediums across all generations and genders.
Unsurprisingly
Almost half of financial bosses at 25 leading UK agencies are expecting a drop in income for the current financial year of at least 20% as a result of the coronavirus pandemic, according to research carried out by wealth management company Connor Bro
'Media investment may fall by 23% in the first half of 2020 in the face of the novel coronavirus (COVID-19) outbreak. This is according to a WFA and Ebiquity survey of senior marketers at the largest global brands conducted at the end of March. In co
'Commercial leaders at business-to-business (B2B) companies have different approaches to support their customers and frontline employees. Our experience working with many of these companies in recent weeks suggests several effective practices to secu
'With the increase in the number of COVID19 positive cases, most of the companies have downgraded their ad spending forecast by 692 billion in 2020. The reduction in amount is due to China because China is considered as the second ad market. Therefor
An essay covering PRE-COVID TRENDS and IMPACT OF COVID-19.
World Economic Forum : The COVID-19 pandemic is disrupting every industry. For the media sector, coronavirus creates both opportunities and challenges.
'The two internet giants together could see more than $44 billion in worldwide ad revenue evaporate in 2020, Cowen & Co. analysts estimate. That said, both Google and Facebook will continue to be massively profitable even with double-digit revenue dr
Kantar Hungary's Anna Czibulka shared an overview of the first coronavirus related adverts in Hungary - started with government ads from 26 Feb.
Here are Analysys Mason’s top ten predictions for M&A activity in the telecoms market in 2020.
