julia smith - Members' Daily Videos (teasers) - mediaspace.global2024-03-29T08:13:42Zhttps://mediaspace.global/members-daily-videos-teasers/feed/tag/julia+smithExclusive video interview with Julia Smith, The Digital Voicehttps://mediaspace.global/members-daily-videos-teasers/exclusive-video-interview-with-julia-smith-the-digital-voice2021-10-15T22:10:37.000Z2021-10-15T22:10:37.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/9705317660?profile=RESIZE_400x&width=400"></div><div><p><a href="https://mediaspace.global/featured-members/exclusive-video-interview-with-julia-smith-the-digital-voice" target="_blank">SIGN IN/UP TO WATCH</a> THE VIDEO</p>
<p>Challenges in PR: "It's now turned a little bit more into pay to play - no surprise really, a lot of the publishers and the trade press have had to recoup a lot of costs and they've moved down to a pay-to-play. So it's a lot harder to get earned, you have to work a lot harder. That's one part. The second part is there's a lot more pressure on metrics and measurement so moving away from vanity metrics and taking a step more towards proving the value all the time. ..." - <a href="https://mediaspace.global/members/JuliaSmith" target="_blank">Julia Smith</a>, Founder and MD of The Digital Voice and Member of The Women In Programmatic Network.</p>
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