tv - News - mediaspace.global2024-03-29T05:56:24Zhttps://mediaspace.global/news-articles/feed/tag/tvThe Media Leader: Peter Field: ‘Any sensible marketer would be crazy to walk away from TV’https://mediaspace.global/news-articles/the-media-leader-peter-field-any-sensible-marketer-would-be-crazy2023-11-27T11:16:04.000Z2023-11-27T11:16:04.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.</p>
<p><a href="https://the-media-leader.com/peter-field-any-sensible-marketer-would-be-crazy-to-walk-away-from-tv/?utm_campaign=The%20Media%20Leader%20Daily&utm_medium=email&_hsmi=284058695&_hsenc=p2ANqtz-9pZD_BWTV33hJdTS_w6POB1_J87_IVlp-9kLOK35c_mV99lKAVOAQrx2eOh5uNhhsvlFpj0oR76iBG-2_eR8KV9XE9D94rS266uIDjcZdukp5_RWA&utm_content=284058695&utm_source=hs_email" target="_blank">see here</a></p></div>Thinkbox: Lies, damn lies & statisticshttps://mediaspace.global/news-articles/thinkbox-lies-damn-lies-statistics2020-09-27T12:54:45.000Z2020-09-27T12:54:45.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>My inbox over the last few days has been filling up with emails asking for the Thinkbox view on a <a href="https://www.campaignlive.co.uk/article/streaming-overtakes-linear-tv-viewing-first-time-samsung-report-reveals/1695066">recent report from Samsung Ads</a>, which reveals some interesting analysis of their 3.7m TV sets that they’re able to collect viewing data across.</p>
<p>The headline finding was that since lockdown, streaming has overtaken linear TV in terms of time spent per person per day, with streaming or video on demand taking a 59% share of all TV set viewing.</p>
<p>For those just looking for our view on their numbers and how reflective we believe they are of TV viewing, please skip to the bottom of this article. </p>
<p><img src="https://www.thinkbox.tv/~/media/images/chart-images/news-and-opinion/opinion/change-in-video-viewing-during-post-lockdown-adults.ashx?la=en&hash=22C797B29FCF4C2CB736EC36F8B513C05326CB58" alt="Change-in-video-viewing-during-post-lockdown-Adults" width="1280" height="720" /></p>
<p><a href="https://www.thinkbox.tv/news-and-opinion/opinion/lies-damn-lies-and-statistics/" target="_blank">see link</a></p></div>Forbes: The hurdles Nielsen faced with measuring Out-Of-Home television viewinghttps://mediaspace.global/news-articles/forbes-the-hurdles-nielsen-faced-with-measuring-out-of-home-telev2020-07-26T19:23:18.000Z2020-07-26T19:23:18.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><p>Brad Adgate's article reports that this month, Nielsen made two decisions regarding measuring out-of-home (OOH) TV viewing and adding it to traditional in-home TV viewing.</p>
<p>The audience measurement company had first announced in September 2019 that they would include OOH viewing to its national TV ratings service beginning in September 2020. But last week, Nielsen announced they would delay the implementation of OOH viewing to their national TV sample with no new start date.</p>
<p>Just 30 hours later, after facing harsh criticism from such prominent clients as Disney and ViacomCBS, who were counting on OOH viewing as an additional revenue source, Nielsen reversed their decision. OOH viewing will be included to their national TV ratings service, beginning in September.</p>
<p>To measure out-of-home TV viewing, Nielsen uses the Portable People Meter (PPM), a pager-like device worn by individuals that can pick up encoded audio signals such as programs and ads. The PPM device was developed by Arbitron and was used to measure radio listening, which primarily occurs outside the home (work and automobiles). When Nielsen acquired Arbitron and renamed it Nielsen Audio, it also acquired the PPM device.</p>
<p>Since the acquisition, Nielsen envisioned adding OOH viewing to its national TV sample using the PPM. Nielsen provided demonstration reports for their television and ad agency clients on the impact adding OOH viewing would have on TV ratings and subsequently, the ad marketplace. Not surprisingly, among programming genres, sports would benefit the most with the addition of OOH TV viewing.</p>
<p>Nielsen added a beacon to the PPM, which could determine whether the viewing took place in the respondent home or outside the home. The beacon however, was unable to exactly locate where outside home the respondent was when they were watching TV (e.g., bar, restaurant, hotel, hospital, airport, gym, etc.).</p>
<p><a href="https://www.forbes.com/sites/bradadgate/2020/07/15/the-hurdles-nielsen-faced-with-measuring-out-of-home-television-viewing/#695153271563" target="_blank">Read more</a></p></div>eMarketer: How Could Disney+ Reshape Kids’ Digital Video Consumption?https://mediaspace.global/news-articles/emarketer-how-could-disney-reshape-kids-digital-video-consumption2020-03-11T06:46:33.000Z2020-03-11T06:46:33.000ZLavina Suthenthiranhttps://mediaspace.global/members/Lavina_Suthenthiran<div><div class="cb-widget-row_content"><div class="cb-widget spec_text_widget"><p class="-intro-text"><a href="http://https//www.emarketer.com/content/how-could-disney-reshape-kids-digital-video-consumption?ecid=NL1001" target="_blank">Today’s kids</a> are more digital than previous generations. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.</p></div></div><div class="cb-widget-row_aside"><div class="ContentRightAd"><div id="SignUpToDaily"><div id="subscribeToDailyNewsletter" class="subscribe"><div class="subscribe__signup"><p> </p></div></div></div></div></div><div class="cb-widget-row_content"><div class="cb-widget-chart_inner-wrapper"><img class="cb-widget-chart_image-front" src="https://contentstorage-nax2.emarketer.com/ac7910bfa164cee3d034cbf3ad9ba156/251371" alt="US Digital Video Viewer Penetration, by Age, 2020 (% of internet users and % of population)" /> preserveAspectRatio="xMidYMid meet"> </div></div><div class="cb-widget-row_aside"> </div><div class="cb-widget-row_content"><div class="cb-widget spec_text_widget"><p>Disney+ has the potential to change that, though it remains to be seen how exactly it will reshape kids’ video/TV landscape. The streaming service has generated popularity since its November 2019 launch—backed up by the reported 1.9 million US subscribers it signed up before launching, according to a <a href="https://www.businessinsider.com/disney-plus-has-nearly-2-million-preorder-subscribers-jumpshot-data-2019-11" target="_blank">report</a> by analytics firm <a href="https://www.jumpshot.com/" target="_blank">Jumpshot</a>—and it could be a major draw for kids and parents alike.</p><div class="ContentRightAdMobile"> </div><p>Citing November 2019 data from <a href="https://apptopia.com/" target="_blank">Apptopia</a>, MarketWatch <a href="https://www.marketwatch.com/story/disney-is-adding-nearly-a-million-new-subscribers-a-day-2019-11-26" target="_blank">reported</a> the streaming service was “adding nearly a million new subscribers a day.” Such numbers lend credence to the findings of an August 2019 <a href="https://hubresearchllc.com/" target="_blank">Hub Research</a> survey in which four in 10 respondents in households with kids said they would definitely or probably subscribe.</p><p>From a parent’s point of view, “screens are such an easy babysitter for your kid,” said Kathi Chandler-Payatt, executive director and media entertainment analyst at The NPD Group. Because parents grew up with Disney content themselves, “it gives you that peace of mind” that the material will be kid-appropriate. And once parents get it, she said, they’re likely to keep it. “The parents are not going to cancel Disney+ if their kids have shows on it that they watch and rewatch.”</p><p>Though there is much discussion of how Disney+ might affect other subscription services as it vies for kids’ attention, that is not its whole competitive universe. It’s in a battle with anything that might lay claim to kids’ time and attention. “Disney+ isn’t just competing with Netflix,” said Michael Baer, senior vice president of brand and marketing at Ipsos Media Development. “It’s competing with YouTube and video games; it’s competing with a cronut.”</p><p>The streaming service is also competing with traditional TV. Amid all the attention to digital video, kids still view lots of nondigital TV. For one thing, TV penetration among kids is much higher than that of digital video. We estimate that 86.6% of kids 11 and younger will be TV viewers this year—more than 30 percentage points higher than the digital video figure.</p><p>“TV is still a really big part of kids’ lives,” said Stephanie Retblatt, executive vice president and "chief brainiac" at market research consultancy Smart Pants. “It’s the most immersive experience. It’s centrally located in the home. It’s certainly the easiest device to experience co-entertainment.”</p><p>However, while penetration is holding up well, kids’ time spent with TV is ebbing. We estimate that children 11 and under will average a daily 1 hour, 48 minutes (1:48) watching TV this year, down from 2:23 as recently as 2017.</p></div></div><div class="cb-widget-row_aside"> </div><div class="cb-widget-row_content"> </div></div>