Reports - mediaspace.global2024-03-29T12:03:10Zhttps://mediaspace.global/reports/feed/allAnalysys Mason Research’s telecoms, media and technology predictions for 2021https://mediaspace.global/reports/analysys-mason-research-s-telecoms-media-and-technology-predictio2021-01-07T13:36:46.000Z2021-01-07T13:36:46.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>The coronavirus pandemic has dominated 2020 and its effects will be with us for some time yet. Our annual telecoms, media and technology (TMT) predictions highlight the major trends that we expect to make an impact in the next 12 months.</p>
<p><a href="https://www.analysysmason.com/research/content/comments/predictions-2021-tmt/#fmchttp://" target="_blank">see more</a></p></div>KPMG: 2020 CEO Outlook COVID-19 Special Editionhttps://mediaspace.global/reports/kpmg-2020-ceo-outlook-covid-19-special-edition2021-01-04T12:35:45.000Z2021-01-04T12:35:45.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><div class="bodytext-data firefox">
<p class="firefox">The KPMG 2020 CEO Outlook COVID-19 Special Edition offers a unique lens on evolving attitudes as the pandemic has unfolded.</p>
<p class="firefox">KPMG initially surveyed 1,300 CEOs including in Ireland in January and February, before many key markets were beginning to feel the full impact of lockdowns. Then, in July and early August, we conducted a follow-up survey of 315 CEOs worldwide to understand how thinking has evolved.</p>
<p class="firefox"><a href="https://home.kpmg/ie/en/home/insights/2020/09/2020-kpmg-ceo-global-outlook-covid-19-edition-report.html?utm_campaign=PostBeyond&utm_source=LinkedIn&utm_medium=Social&utm_term=%23310867" target="_blank">see the report</a></p>
</div></div>Atomico: The State of European Tech 2020https://mediaspace.global/reports/atomico-the-state-of-european-tech-20202020-12-14T13:51:52.000Z2020-12-14T13:51:52.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>The name “The State of European Tech” is deliberate. Each year we set out a macro snapshot of our ecosystem. We are not seeking to answer every question, but to chart progress and prompt further interrogation of how we can realise European tech’s potential.</p>
<p><a href="https://2020.stateofeuropeantech.com/chapter/state-european-tech-2020/http://" target="_blank">see the report</a></p></div>European Commission: Fourth set of reports – Fighting COVID-19 disinformation Monitoring Programmehttps://mediaspace.global/reports/european-commission-fourth-set-of-reports-fighting-covid-19-disin2020-12-11T10:04:44.000Z2020-12-11T10:04:44.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>Today, the Commission publishes a fourth set of reports provided by the signatories of the Code of Practice on Disinformation as part of the COVID-19 monitoring and reporting programme. The reports highlight actions taken in October 2020 to curb disinformation on COVID-19.</p>
<p><a href="https://ec.europa.eu/digital-single-market/en/news/fourth-set-reports-fighting-covid-19-disinformation-monitoring-programme" target="_blank">see link</a></p></div>Analysys Mason: Telecoms, Media and Technology Predictions for 2021https://mediaspace.global/reports/analysys-mason-telecoms-media-and-technology-predictions-for-20212020-12-08T16:40:01.000Z2020-12-08T16:40:01.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>The coronavirus pandemic has dominated 2020 and its effects will be with us for some time yet. Our annual telecoms, media and technology (TMT) predictions highlight the major trends that we expect to make an impact in the next 12 months.</p>
<p><a href="https://www.analysysmason.com/predictions-2021-tmt/?utm_term=READ%20MORE&utm_campaign=Analysys%20Mason%20Research%5Cu2019s%20predictions%20for%202021%20&utm_content=email&utm_source=Act-On+Software&utm_medium=email#revenuehttp://" target="_blank">see more</a></p></div>Ofcom: Diversity and equal opportunities in television and radio 2019/20https://mediaspace.global/reports/ofcom-diversity-and-equal-opportunities-in-television-and-radio-22020-11-25T14:37:28.000Z2020-11-25T14:37:28.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p><span style="left:120px;top:545.2px;font-size:18.4px;font-family:sans-serif;">This is Ofcom’s latest report on the workforce di</span><span style="left:479.002px;top:545.2px;font-size:18.4px;font-family:sans-serif;">versity of UK broadcasters. We know that the </span><span style="left:120px;top:570.997px;font-size:18.4px;font-family:sans-serif;">pandemi</span><span style="left:185.798px;top:570.997px;font-size:18.4px;font-family:sans-serif;">c has brought immense challenges for the industry, but it also offers new opportunities. </span><span style="left:120px;top:596.591px;font-size:18.4px;font-family:sans-serif;">These extraordinary times provide a chance to set out a plan for real change. Our goal is for UK </span><span style="left:120px;top:622.388px;font-size:18.4px;font-family:sans-serif;">broadcasters to r</span><span style="left:247.199px;top:622.388px;font-size:18.4px;font-family:sans-serif;">egroup and rebuild for the future, with diversity and</span><span style="left:636.598px;top:622.388px;font-size:18.4px;font-family:sans-serif;"> inclusion at their core. </span></p>
<p><a href="https://www.ofcom.org.uk/__data/assets/pdf_file/0022/207229/2019-20-report-diversity-equal-opportunities-tv-and-radio.pdf" target="_blank">see the report</a></p></div>Kantar: Media Trends and Predictions 2021https://mediaspace.global/reports/kantar-media-trends-and-predictions-20212020-11-18T16:45:53.000Z2020-11-18T16:45:53.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>As we enter 2021, the media world finds itself at a significant turning point – politically, economically, technologically and socially. What comes next? It’s never easy to predict, and especially so this year.</p>
<p>Our Media Trends and Predictions 2021 aim to support you in what is a relative uncertain future. It explores findings that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond.</p>
<p><a href="https://www.kantar.com/campaigns/media-trends-and-predictions-2021?utm_campaign=11983803_MTP%202021&utm_medium=Email&utm_source=UK_Mailing_Kantar_Media&dm_i=1HL1,74URF,UHXKGH,SV8CS,1" target="_blank">see link</a></p></div>Reuters Institute: Annual Report 2019-20https://mediaspace.global/reports/reuters-institute-annual-report-2019-202020-11-08T20:45:30.000Z2020-11-08T20:45:30.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><div class="field field--name-field-paragraph field--type-entity-reference-revisions field--label-hidden field--items">
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<p>The events of 2020 have reminded us of the value of journalism in informing and educating the public and documenting world-changing events. The response to the pandemic has also again highlighted threats to the sustainability of journalism, and to journalists themselves as they come under pressure from authoritarian governments passing laws which stifle freedom of the press. Our activities during 2019-20 detailed in our Annual Report have aimed to explore the array of challenges facing journalism and the value of the news media in society.</p>
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<div><span class="file file--mime-application-pdf file--application-pdf"><a title="Annual_Report_2019-20.pdf" href="https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2020-10/Annual_Report_2019-20.pdf">Download our Annual Report 2019-20</a></span></div>
</div></div>Brand Finance: Why Brands Matter 2020https://mediaspace.global/reports/brand-finance-why-brands-matter-20202020-10-31T15:39:09.000Z2020-10-31T15:39:09.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><h2>Brands lead economic recovery</h2>
<p>Strong, valuable intangible assets are crucial for growth in the modern economy. According to the Brand Finance Global Intangible Finance Tracker (GIFTTM) analysis, between the 2008 financial crisis and the beginning of 2020, global intangible value has grown on average by 13.2% per annum. By contrast, tangible net asset value has grown by 8.4% per annum.</p>
<p>Following the outbreak of COVID-19, total global intangible value had dipped from US$60.6 trillion at the beginning of 2020 to US$38.9 trillion on April 1st, stripping away 5 years of value growth. Since then, the market corrected itself and total intangible value reached an all-time high of US$65.7 trillion as at September 1st.</p>
<p><a href="https://brandirectory.com/download-report/brand-finance-why-brands-matter-2020.pdfhttp://" target="_blank">see the report</a></p></div>PWC: Global Entertainment & Media Outlook 2020–2024https://mediaspace.global/reports/pwc-global-entertainment-media-outlook-2020-20242020-10-19T12:37:27.000Z2020-10-19T12:37:27.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p class="sub-heading"><span class="compaign-hlight__inner"> Pulling the future forward: The entertainment and media industry reconfigures amid recovery. </span></p>
<p class="lead"><span class="compaign-hlight__inner"> Five-year projection of consumer and advertiser spending data across 14 segments and 53 territorie.</span></p>
<h2><span style="font-size:10pt;">Essential insights into the effects of the pandemic</span></h2>
<p>Now in its 21st year, this year’s <em>Outlook</em> takes into account the effects of COVID-19 on the entertainment and media industry. As in previous years, we’ve taken a deep dive into our wealth of detailed data, forecasts and analyses, and created new perspectives and insights to help you shape your strategies for years ahead.</p>
<p><a href="https://www.pwc.com/outlook" target="_blank">see link</a></p></div>OECD Digital Government Index (DGI): 2019https://mediaspace.global/reports/oecd-digital-government-index-dgi-20192020-10-17T07:39:48.000Z2020-10-17T07:39:48.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>This paper presents the overall rankings, results and key policy messages of the 2019 OECD Digital Government Index (DGI) and provides a detailed analysis of the results for each of the dimensions of the OECD Digital Government Policy Framework. The DGI measures the maturity level of digital government strategies in OECD member and partner countries based on evidence gathered through the Survey on Digital Government 1.0. Findings show the promising yet modest progress towards robust digital governments, and encourage governments to step up efforts to use digital technologies and data strategically for user-driven public services. The paper highlights how the DGI can support the design, implementation and monitoring of digital government policies and practices, which, in turn, help public sector organisations better respond to citizens’ needs.</p>
<p><a href="https://www.oecd-ilibrary.org/docserver/4de9f5bb-en.pdf?expires=1602921238&id=id&accname=guest&checksum=C8592EE6EE90840FBA87447E544E99DBhttp://" target="_blank">see the report</a></p></div>SOVRN: WNiP: The Publisher’s Guide to Navigating COVID-19https://mediaspace.global/reports/sovrn-wnip-the-publisher-s-guide-to-navigating-covid-192020-10-08T14:05:24.000Z2020-10-08T14:05:24.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>What’s New in Publishing (WNiP) is proud to present <strong>The Publisher’s Guide to Navigating COVID-19</strong>, a special insight report sponsored by <span style="color:#0600ff;"><a style="color:#0600ff;" href="https://www.sovrn.com/ecommerce-report/clkn/https/www.sovrn.com/">Sovrn</a></span> and the <span style="color:#0600ff;"><a style="color:#0600ff;" href="https://journalism.uoregon.edu/">University of Oregon School of Journalism and Communication</a></span>. The report is written by regular WNiP <span style="color:#0600ff;"><a style="color:#0600ff;" href="https://whatsnewinpublishing.com/author/damianradcliffe/">contributor</a></span> and University of Oregon Journalism Professor, <a href="https://journalism.uoregon.edu/people/directory/damianr"><span style="color:#0600ff;">Damian Radcliffe</span></a>. </p>
<p>COVID-19 upended the media and creative industries overnight, as the pandemic accelerated long-term trends and transformed revenue models, consumer behaviours and working practices. In its wake, publishers have to adapt to the realities and uncertainties of a COVID world. </p>
<p><a href="https://info.sovrn.com/wnip-guide-to-navigating-covid-19http://" target="_blank">see link</a></p></div>Reuters Institute & University of Oxford: Navigating the ‘infodemic’: how people in six countries access and rate news and information about coronavirushttps://mediaspace.global/reports/reuters-institute-university-of-oxford-navigating-the-infodemic-h2020-10-02T15:46:01.000Z2020-10-02T15:46:01.000ZSzilvia Martonhttps://mediaspace.global/members/SzilviaMarton<div><p><span style="font-size:12pt;"><strong>Authors</strong></span>:</p>
<div class="field field--name-field-authors field--type-entity-reference field--label-hidden field--item"><a href="https://reutersinstitute.politics.ox.ac.uk/people/professor-rasmus-kleis-nielsen" target="_blank">Professor Rasmus Kleis Nielsen</a></div>
<div class="field field--name-field-authors field--type-entity-reference field--label-hidden field--item"><a href="https://reutersinstitute.politics.ox.ac.uk/people/dr-richard-fletcher" target="_blank">Dr Richard Fletcher</a></div>
<div class="field field--name-field-authors field--type-entity-reference field--label-hidden field--item"><a href="https://reutersinstitute.politics.ox.ac.uk/people/nic-newman" target="_blank">Nic Newman</a></div>
<div class="field field--name-field-authors field--type-entity-reference field--label-hidden field--item"><a href="https://reutersinstitute.politics.ox.ac.uk/people/dr-j-scott-brennen" target="_blank">Dr. J. Scott Brennen</a></div>
<div class="field field--name-field-authors field--type-entity-reference field--label-hidden field--item"><a href="https://reutersinstitute.politics.ox.ac.uk/people/dr-philip-n-howard" target="_blank">Dr Philip N. Howard</a></div>
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<p><span style="font-size:12pt;"><strong>Executive summary</strong></span></p>
<p>In this report, we use survey data collected in late March and early April 2020 to document and understand how people in six countries (Argentina, Germany, South Korea, Spain, the UK, and the US) accessed news and information about COVID-19 in the early stages of the global pandemic, how they rate the trustworthiness of the different sources and platforms they rely on, how much misinformation they say they encounter, and their knowledge of and responses to the coronavirus crisis.</p>
<p><span style="font-size:12pt;"><strong><a href="https://reutersinstitute.politics.ox.ac.uk/infodemic-how-people-six-countries-access-and-rate-news-and-information-about-coronavirus" target="_blank">Read more</a> or <a href="https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2020-04/Navigating%20the%20Coronavirus%20Infodemic%20FINAL.pdf" target="_blank">download the PDF version</a></strong></span></p>
<p> </p></div>Parrot Analytics: The four phases of expansion of a global SVOD servicehttps://mediaspace.global/reports/parrot-analytics-the-four-phases-of-expansion-of-a-global-svod-se2020-09-21T16:55:17.000Z2020-09-21T16:55:17.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><div class="cell-wrapper layout-widget-wrapper">
<p>Parrot Analytics Regional Director Alejandro Rojas suggests that there are four distinct phases that gove<span style="background-color:transparent;font-size:1rem;">rn the global expansion of SVOD platforms. These are: "Launch", "Growth", "Attrac</span><span style="background-color:transparent;">t & Retain" and "Scale".</span></p>
<p><strong>Understand global SVOD expansion with examples from:</strong></p>
<ul>
<li>CBS All Access - <em>Launch</em></li>
<li>Hulu - <em>G</em><em style="background-color:transparent;font-size:1rem;">rowth</em></li>
<li>Amazon Video - <em>Attract and Retain</em></li>
<li>Netflix - <em>Scale</em></li>
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<p>As for all of our whitepapers, this in-depth investigation utilizes Parrot Analytics' global TV series demand data.</p>
<p><a href="https://insights.parrotanalytics.com/global-svod-four-phases-of-expansion?utm_campaign=Thought%20Leadership%3A%20Whitepapers&utm_medium=email&_hsmi=65012763&_hsenc=p2ANqtz-9DG2a6FGQXlRat0z3P89sCP4oaq3WMNsRmVuCAD2n1x0wMRnJ2WKM91K7ul5lIM2vwDkl7rgZOS6YNEXivSygvT9B0q9Du0TMdgXRtDO2pB3GkO-4&utm_content=65012763&utm_source=hs_automation" target="_blank">see link</a></p>
</div></div>European Commission: Digitalisation and its impact on innovation - reporthttps://mediaspace.global/reports/european-commission-digitalisation-and-its-impact-on-innovation-r2020-09-20T16:01:29.000Z2020-09-20T16:01:29.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><div class="visible-description">Innovation is generally seen as good. Promoting innovation especially in the digital economy is often deemed vital. Increasing the level of innovation, after all, can promote sustainable development, economic growth, prosperity, and citizens’ overall welfare. So how can policy makers spur innovation in the digital economy? While there is no simple recipe, this study explores the interplay between innovation and the digital economy from the following seven angles: 1. Theoretical economic literature; 2. Macro view of current innovation levels; 3. Emerging trends in the digital economy; 4. Implications of sub-optimal innovation levels; 5. Variables that affect the supply of innovation; 6. Variables that affect user adoption of innovation. 7. Nature of innovation: positive, negative, and mixed.</div>
<p><a href="https://op.europa.eu/en/publication-detail/-/publication/203fa0ec-e742-11ea-ad25-01aa75ed71a1/language-en" target="_blank">see the report</a></p></div>Kantar: Media & Me - Unlocking Audience Growthhttps://mediaspace.global/reports/kantar-media-me-unlocking-audience-growth2020-09-07T13:46:37.000Z2020-09-07T13:46:37.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><h2>The Headlines</h2>
<p><a href="https://kantar.turtl.co/story/unlocking-audience-growth/#!/page/4">Remember who’s boss:</a> Growth strategies in the era of personalisation and SVOD</p>
<p><a href="https://kantar.turtl.co/story/unlocking-audience-growth/#!/page/5">Don’t bite the hands that feed:</a> Working with customer data to unlock growth</p>
<p><a href="https://kantar.turtl.co/story/unlocking-audience-growth/#!/page/6">Keeping viewers loyal:</a> Understanding and enhancing the viewer experience</p>
<p><a href="https://kantar.turtl.co/story/unlocking-audience-growth/#!/page/7">Think outside your box:</a> Growth through collaboration</p>
<p><a href="https://kantar.turtl.co/story/unlocking-audience-growth/#!/page/8">Think beyond TV & Video measurement:</a> Integrating your data for deeper understanding of audiences</p>
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<p><a href="https://kantar.turtl.co/story/unlocking-audience-growth/page/1http://" target="_blank">see link</a></p></div>Ofcom: Media Nations 2020https://mediaspace.global/reports/ofcom-media-nations-20202020-08-05T11:38:44.000Z2020-08-05T11:38:44.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/7248432859?profile=RESIZE_400x&width=400"></div><div><p>This is Ofcom’s third annual Media Nations report, a reference publication for industry, policy makers, academics and consumers.</p>
<p>It reviews key trends in the TV and online video sectors, as well as radio and other audio sectors. Accompanying this report is an interactive report that includes an extensive range of data. There are also separate reports for Northern Ireland, Scotland and Wales.</p>
<p>This year’s publication comes during a particularly eventful and challenging period for the UK media industry. The Covid-19 pandemic and the ensuing lockdown period has changed consumer behaviour significantly and caused disruption across broadcasting, production, advertising and other related sectors.</p>
<p>Our report focuses in large part on these recent developments and their implications for the future. It sets them against the backdrop of longer-term trends, as laid out in our <a class="external" href="https://www.smallscreenbigdebate.co.uk/what-is-ssbd/ssbd-five-year-review">five-year review of public service broadcasting (PSB)</a> published in February, part of Ofcom's <a class="external" href="https://www.smallscreenbigdebate.co.uk/home">Small Screen: Big Debate</a> review of public service media. Media Nations provides further evidence to inform this, as well as assessing the broader industry landscape.</p>
<p><a href="https://www.ofcom.org.uk/__data/assets/pdf_file/0010/200503/media-nations-2020-uk-report.pdf" target="_blank">Download report</a></p></div>EAO&IRIS: Copyright licensing rules in the European Union (audio-visual)https://mediaspace.global/reports/eao-iris-copyright-licensing-rules-in-the-european-union-audio-vi2020-08-03T12:41:24.000Z2020-08-03T12:41:24.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><p>The Foreword of the report the authors sum up:</p>
<p>"In film and audiovisual production and distribution, like in any other economic sector, there is legislation and then there are the realities of the market. The former provides a framework that protects the interests of the different stakeholders. The latter is reflected in individual negotiation (where bargaining power is key) and industry practices. The great number of participants in the creation and distribution of a cinematographic or audiovisual work brings a high degree of legal complexity to the negotiating table.<br /> This publication focuses on the legal framework applying to the production and distribution of audiovisual works. It explains the key concepts of copyright and related rights, provides an overview of the international and European minimum standards of protection that intervene in the licensing process and presents the newly adopted provisions aimed at facilitating the rights clearance process. Moreover, it explores the different national rules on the aggregation of the various rights involved in the production and exploitation of film and audiovisual works and on the various forms of remuneration, discusses the principle of territoriality in copyright law and its implications for the exploitation of audiovisual works, and proposes a selection of examples from European and national case law on some of the key concepts involved in the various stages of the licensing process.<br /> With regard to the realities of the market, in the course of drafting this publication, we had various exchanges with several industry stakeholders represented in the Advisory Committee of the European Audiovisual Observatory in order to help us identify and collect elements on existing licensing practices. It is worth noting that this publication was drafted<br /> at the height of the COVID-19 pandemic and that this very unique situation made the work of gathering information from external sources particularly difficult. I would therefore like<br /> to deeply thank all contributors for having provided their contribution despite the difficult circumstances: this kind of input brought great added value to our work, considering that<br /> these very practical aspects are rarely reported on.<br /> A special thanks goes to EUROVOD, the association of European Video on Demand platforms specialised in art-house, independent and European cinema, for sharing some of<br /> their licensing practices in the form of case studies and contract templates for VOD rights, which are available in the Appendix to the publication. Given the importance of the topic and its continuous evolution, especially in the online field, the European Audiovisual Observatory will continue following the situation and hopefully we will be able to provide more information on industry practices in future publications.<br /> Stay safe and enjoy your read!<br /> Strasbourg, July 2020<br /> Maja Cappello<br /> IRIS Coordinator<br /> Head of the Department for Legal Information<br /> European Audiovisual Observatory</p>
<p><a href="https://rm.coe.int/iris-plus-2020en1/16809f124b" target="_blank">Read report</a></p></div>IAB Europe releases brand safety and suitability guidehttps://mediaspace.global/reports/iab-europe-releases-brand-safety-and-suitability-guide2020-07-24T19:05:21.000Z2020-07-24T19:05:21.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><p>The Interactive Advertising Bureau’s European branch, IAB Europe, has released a guide to brand safety and brand suitability, providing a current definition for both.</p>
<p>The aim of the ‘Guide to Brand Safety & Suitability Definitions & Best Practices across Europe’ is to educate stakeholders by sharing background context on brand safety in Europe, pan-European definitions for both brand safety and brand suitability, best practices, and case studies. It also delves into how brand suitability can be used to ‘complement and enhance’ brand safety tools.</p>
<p>“As we all know, these are confusing times for advertisers and the digital advertising industry across the globe,” said Andreas Dooley, who contributed to the guide and is Head of Agency Sales EMEA at Oracle Data Cloud. “Luckily, the IAB’s Brand Safety & Suitability Guide offers an expert signpost for marketers to educate themselves on the history, best practices, and success stories for modern brand safety and brand suitability. Most importantly, this guide underlines our belief that now, more than ever, we need to move beyond brand safety to a more dynamic, customised, brand suitability approach that will deliver the business results for buy side and sell-side marketers alike.”</p>
<p>The guide was put together by members of IAB Europe’s Quality & Transparency Taskforce, which formed in January 2020. The group was setup to address quality and transparency concerns in the digital advertising and marketing ecosystem. Members of the group that contributed to the guide represent organisations including DoubleVerify, GroupM, BVDW/IAB Germany, IAB France, IAB Italy, IAB Poland, Oracle Data Cloud, Integral Ad Science, and PubMatic.</p>
<p>“The new Brand Safety & Brand Suitability Guide brings advice, education and actionable insights to the industry, to help the whole ecosystem drive better business outcomes,” said Nick Morley, contributor and MD EMEA at Integral Ad Science. “This guide should be read by all within digital advertising, both for the benefit of their own business, but also the industry as a whole.”</p>
<p><a href="{{#staticFileLink}}7137310662,original{{/staticFileLink}}">IAB-Europe-Brand-Safety-and-Brand-Suitability-Guide_July-2020.pdf</a></p></div>IAB: The State of Data 2020: Data spending growth and coronavirus crisis impacthttps://mediaspace.global/reports/iab-the-state-of-data-2020-data-spending-growth-and-coronavirus-c2020-07-24T18:25:37.000Z2020-07-24T18:25:37.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><div class="article__content uk-flex-expand no-toc"> "Third-Party Audience Data Spending Grew 6.1% in 2019, but Coronavirus Crisis Driving Cuts of Up to 20%</div>
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<p>The State of Data is a recurring research initiative designed to help U.S. advertising, marketing, and media practitioners better understand how their peers are investing in and using audience data as a fundamental pillar of their customer acquisition and engagement efforts. The IAB State of Data 2020 is a recurring research initiative, conducted and published by Winterberry Group in partnership with the IAB Programmatic+Data Center of Excellence. Key insights include:</p>
<p>2019 U.S. Third-Party Data Spending Up 6.1%: U.S. marketers and other users invested $11.9 billion in third-party audience data in 2019, up 6.1% from the previous year<br /> COVID-19 Crisis Likely to Drive Q2/Q3 Data Cuts Up to 20%: The economic impact of the ongoing coronavirus crisis has provoked a significant pivot in tactics and marketing expenditures, including those related to data<br /> First-Party Data Takes Center Stage: Spending on third-party data management, processing, and integration grew 9.8% in 2019 to $5.5 billion<br /> Privacy a Key Concern, Although Anxiety Has Abated: Data users have grown less concerned about the impact of new and pending privacy regulation in the months since the CCPA was enacted</p>
<p>The IAB State of Data 2020 also:</p>
<p>Estimates historical U.S. advertiser/marketer spending on third-party audience data<br /> Estimates historical U.S. advertiser/marketer spending on the services, technologies and hybrid activation solutions that support the use of data across consumer and B2B marketing<br /> Outlines the major demand drivers, operational challenges and other trends impacting investment in data and related activation solutions; and<br /> Provides a reliable benchmark for U.S. investments."<br /><a href="https://www.iab.com/wp-content/uploads/2020/07/IAB-Winterberry_Group_The_State_of_Data_2020_July_2020.pdf" target="_blank">Download the Report</a></p>
</div></div>Parliament UK: Digital Technology and the Resurrection of Trusthttps://mediaspace.global/reports/parliament-uk-digital-technology-and-the-resurrection-of-trust2020-07-13T10:13:48.000Z2020-07-13T10:13:48.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>The digital and social media landscape is dominated by two behemoths–Facebook and Google. They largely pass under the radar, operating outside the rules that govern electoral politics. This has become acutely obvious in the current COVID-19 pandemic where online misinformation poses not only a real and present danger to our democracy but also to our lives. Governments have been dilatory in adjusting regulatory regimes to capture these new realities. The result is a crisis of trust.</p>
<p><a href="https://publications.parliament.uk/pa/ld5801/ldselect/lddemdigi/77/7702.htmhttp://" target="_blank">see more</a></p></div>BCG:The Most Innovative Companies 2020https://mediaspace.global/reports/bcg-the-most-innovative-companies-20202020-07-10T14:35:54.000Z2020-07-10T14:35:54.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p><span style="font-size:12pt;"><span style="left:66.2842px;top:534.375px;font-family:sans-serif;"><a href="{{#staticFileLink}}6759228276,original{{/staticFileLink}}"><img class="align-full" src="{{#staticFileLink}}6759228276,RESIZE_710x{{/staticFileLink}}" width="710" alt="6759228276?profile=RESIZE_710x" /></a></span></span><span style="font-size:12pt;"><span style="left:66.2842px;top:534.375px;font-family:sans-serif;">I</span><span style="left:83.5715px;top:541.3px;font-family:serif;">n innovation—as in life—drive, </span><span style="left:346.704px;top:541.3px;font-family:serif;">size, </span><span style="left:83.5715px;top:562.137px;font-family:serif;">and skill are a powerful combination. Drive </span><span style="left:70.984px;top:582.973px;font-family:serif;">to set an ambitious agenda and fund promis</span><span style="left:70.984px;top:603.81px;font-family:serif;">ing opportunities. Size to transform these </span><span style="left:70.984px;top:624.647px;font-family:serif;">opportunities into real sources of new reve</span><span style="left:70.984px;top:645.483px;font-family:serif;">nue. And the skill, as embodied in a well-</span><span style="left:70.984px;top:666.32px;font-family:serif;">tuned innovation system, to be able to do it </span><span style="left:70.984px;top:687.157px;font-family:serif;">over and over again. </span><span style="left:70.984px;top:728.83px;font-family:serif;">And the world’s most innovative companies </span><span style="left:70.984px;top:749.667px;font-family:serif;">have been getting bigger. The revenue of a </span><span style="left:70.984px;top:770.503px;font-family:serif;">typical “small” company on BCG’s 2020 list </span><span style="left:70.984px;top:791.34px;font-family:serif;">of the 50 most innovative companies is $30 bil-</span><span style="left:70.984px;top:812.177px;font-family:serif;">lion—up more than 170% from $11 billion (in </span></span><span style="left:70.984px;top:833.013px;font-size:15.8333px;font-family:serif;"><span style="font-size:12pt;">constant dollars) in our first survey in 2005.</span> </span></p>
<p><span style="left:70.984px;top:833.013px;font-size:15.8333px;font-family:serif;"><a href="https://image-src.bcg.com/Images/BCG-Most-Innovative-Companies-2020-Jun-2020-R-4_tcm85-251007.pdf" target="_blank">read more</a></span></p></div>EC: Commission expert group publishes progress reports on online platform economyhttps://mediaspace.global/reports/ec-commission-expert-group-publishes-progress-reports-on-online-p2020-07-10T13:07:59.000Z2020-07-10T13:07:59.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><p>"The independent expert group of the Observatory on the Online Platform Economy has published today three draft progress reports, and are seeking stakeholder feedback. The deadline for feedback is 8 September 2020.</p>
<p>The three draft reports cover the major aspects of data access, differentiated treatment and methodological ideas relating to the question on how best to measure key aspects of the online platform economy.</p>
<p>These preliminary reports point to imbalances in market power in the relationship between online platforms and their users in terms of both access to, and the use of data, as well as discrimination as a potential source of issues. The measurement report provides a section on methodology and a set of key relevant economic indicators that help to underpin these findings</p>
<p>The progress reports will feed into the Commission’s current work priorities in the digital area as announced in the Commission’s <a href="http://ec.europa.eu/info/sites/info/files/communication-shaping-europes-digital-future-feb2020_en_4.pdf">Communication (.pdf)</a> on Shaping Europe’s Digital Future as well as in its <a href="http://ec.europa.eu/info/sites/info/files/communication-european-strategy-data-19feb2020_en.pdf">data strategy (.pdf)</a>. They will provide evidence for the upcoming initiative on the ex-ante regulation of platforms with significant network effects acting as gatekeepers as part of the <a href="http://ec.europa.eu/digital-single-market/en/digital-services-act-package">Digital Services Act package</a>.</p>
<p>The final report by the expert group on the Observatory on the Online Platform Economy is expected to be adopted by the end of 2020."</p>
<p><a href="https://ec.europa.eu/digital-single-market/en/news/commission-expert-group-publishes-progress-reports-online-platform-economy" target="_blank">Read more</a></p></div>Ofcom: Adults' and children's media lives 2020https://mediaspace.global/reports/ofcom-adults-and-children-s-media-lives-20202020-07-07T11:34:35.000Z2020-07-07T11:34:35.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><p>Ofcom’s Adults’ Media Lives study was set up in 2005 to provide a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.<br /> Whereas the surveys seek to quantify in a statistically robust way different levels of media access, awareness, skills and understanding, Adults’ Media Lives aims to provide a human<br /> face to the data.<br />"This 15-year ethnographic video study has tracked the changing nature of individuals’ relationship with digital media – how it fits into their lives, what motivates them to adopt new technology and learn new skills, their usage habits, levels of understanding, issues and concerns about media.<br /> In many cases these changes have been dramatic, not only inspired by the availability of compelling new devices and services, but also as a result of changes in the lifestage and<br /> domestic circumstances of the individual participants. We have learnt that (for example) going to university, entering or leaving the world of work, becoming a parent,<br /> experiencing the break-up of a family or financial hardship are important catalysts to changes in participants’ relationship with media. These experiences ofen create new needs, or give people an added incentive to develop new skills, but also sometimes create barriers to getting the most out of the opportunities presented by digital media."<br /><a href="https://www.ofcom.org.uk/__data/assets/pdf_file/0029/196382/adults-media-lives-2020-summary-report.pdf" target="_blank">Adult's Media Lives - download here</a></p>
<p><a href="https://www.ofcom.org.uk/research-and-data/media-literacy-research/childrens/childrens-media-lives" target="_blank">Children's Media Lives Report - download here</a></p></div>CMA: Online platforms and digital advertising reporthttps://mediaspace.global/reports/cma-online-platforms-and-digital-advertising-report2020-07-01T20:19:02.000Z2020-07-01T20:19:02.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><p>Online platforms and digital advertising<br />Market study final report<br />1 July 2020</p>
<p>"Summary<br /> Platforms funded by digital advertising provide highly valuable services, allowing people to find information in an instant and connect with family and friends from around the world – all at no direct cost to the consumer. Google and Facebook are the largest such platforms by far, with over a third of UK internet users’ time online spent on their sites. Google has more than a 90% share of the £7.3 billion search advertising market in UK, while Facebook has over 50% of the £5.5 billion display advertising market. Both companies have been highly profitable for many years.<br /> Both Google and Facebook grew by offering better products than their rivals.However, they are now protected by such strong incumbency advantages – including network effects, economies of scale and unmatchable access to user data – that potential rivals can no longer compete on equal terms. These issues matter to consumers. Weak competition in search and social media leads to reduced innovation and choice and to consumers giving up more data than they would like. Weak competition in digital advertising increases the prices of goods and services across the economy and undermines the ability of newspapers and others to produce valuable content, to the detriment of broader society.<br /> The concerns we have identified in these markets are so wide ranging and selfreinforcing that our existing powers are not sufficient to address them. We need a new, regulatory approach – one that can tackle a range of concerns simultaneously, with powers to act swiftly to address both the sources of market power and its effects, and with a dedicated regulator that can monitor and adjust its interventions in the light of evidence and changing market conditions.<br /> We are therefore recommending that the government establish a pro-competition regulatory regime for online platforms. A Digital Markets Unit (DMU) would be empowered to enforce a code of conduct to govern the behaviour of platforms with market power, ensuring concerns can be dealt with swiftly, before irrevocable harm to competition can occur. The DMU should also have powers to tackle sources of market power and increase competition, including powers to increase interoperability and provide access to data, to increase consumer choice and to order the breakup of platforms where necessary. <br /> We have identified a wide range of specific interventions that the DMU could introduce under this regime to tackle the market power of Google and Facebook, from ordering Google to open up data to rival search engines and separate aspects of its open display advertising business, to requiring Facebook to increase its interoperability with competing social media platforms and give consumers a choice over whether to receive personalised advertising. We are now taking forward further advice on the development of this pro-competition regulatory regime through the Digital Markets Taskforce."</p>
<p><a href="https://assets.publishing.service.gov.uk/media/5efc57ed3a6f4023d242ed56/Final_report_1_July_2020_.pdf" target="_blank">Read the full report here</a></p></div>JICMAIL issues econometric challenge to evaluate the true effects of mailhttps://mediaspace.global/reports/jicmail-issues-econometric-challenge-to-evaluate-the-true-effects2020-07-01T13:18:56.000Z2020-07-01T13:18:56.000ZKata Kántorhttps://mediaspace.global/members/KataKantor<div><p>JICMAIL, the joint industry planning currency for advertising mail, has today released a whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.</p>
<p>The measurement of marketing effectiveness has never been a more significant topic and JICMAIL is calling on econometricians to review the mail data used in their models.</p>
<p>Econometric models, for want of better data, routinely measure the effects of advertising mail across truncated time frames while narrowing in on only the most directly attributable sales effects driven by the channel.</p>
<p><a href="{{#staticFileLink}}6494885285,original{{/staticFileLink}}">JICMAIL_Best Practice Econometrics_ Harnessing the power of JICMAIL to measure the true effects of mail_V2.pdf</a></p></div>Reuters Institute: Digital News Report2020https://mediaspace.global/reports/reuters-institute-digital-news-report20202020-06-18T09:49:59.000Z2020-06-18T09:49:59.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><p>This year's report reveals new insights about digital news consumption based on a YouGov survey of over 80,000 online news consumers in 40 markets including Kenya and the Philippines for the first time.</p>
<p>The report looks at the impact of coronavirus on news consumption and on the economic prospects for publishers. It looks at progress on new paid online business models, trust and misinformation, partisanship and populism, and the popularity of curated editorial products like podcasts and email newsletters.</p>
<p><a href="https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2020-06/DNR_2020_FINAL.pdf" target="_blank">Download report</a> or <a href="http://www.digitalnewsreport.org/" target="_blank">read more</a></p>
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<div class="clear-fix ccc"> </div></div>MediaVillage Survey: Is the media and advertising community doing its best to advance diversity, equality, and inclusion?https://mediaspace.global/reports/mediavillage-survey-is-the-media-and-advertising-community-doing-2020-06-14T16:31:53.000Z2020-06-14T16:31:53.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/5947988476?profile=RESIZE_400x&width=400"></div><div><p>Based on a study of 700 media and advertising professionals conducted just prior to Covid-19 and Black Lives Matter activism, 43% of Black, Hispanic/Latino and Asian professionals in the advertising and media business agreed that the industry is doing its best to advance diversity, equality and inclusion. By comparison, 60% of Caucasian professionals in our community agreed. Only 12% of white people in the ad/media business believed current efforts are insufficient vs. 35% of Blacks, 31% of Hispanics/Latinos and 21% of Asians. The remaining group offered no opinion. The Myers Report, which conducted the survey from February 1 through March 15 for MediaVillage and AdvancingDiversity.org, plans to repeat the survey later this year and again in early 2021. Below are insights gathered on attitudes toward diversity, online education, compensation, on-the-job training, and COVID-19 economic concerns.</p>
<p><a href="https://www.mediavillage.com/article/survey-is-the-media-and-advertising-community-doing-its-best-to-advance-diversity-equality-and-inclusion/" target="_blank">Read more</a></p></div>Scioteka: The GovTech Index 2020 Unlocking the Potential of GovTech Ecosystems in Latin America, Spain and Portugalhttps://mediaspace.global/reports/scioteka-the-govtech-index-2020-unlocking-the-potential-of-govtec2020-06-03T09:23:24.000Z2020-06-03T09:23:24.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/5543305254?profile=RESIZE_400x&width=269"></div><div><p style="color:#000000;font-size:13px;font-style:normal;font-variant:normal;font-weight:400;letter-spacing:normal;margin-left:0px;margin-right:0px;margin-top:0px;text-align:left;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;">'The GovTech Index 2020 Unlocking the Potential of GovTech Ecosystems in Latin America, Spain and Portugal<br /> The emergence of GovTech startups is probably one of the most promising trends in the public innovation landscape in recent years. GovTech ecosystems are made of a new brand of tech-based, data-driven startups with a public vocation that want to make a difference and have a social impact. It is an emerging sector with the potential of increasing government capabilities for service delivery, while detonating new data-driven economic sectors. In the new, intangible economy, data is, and will continue being, the most important resource. To make this an actionable agenda, in 2018, the CAF created a new practice on Digital Innovation in Government to promote the use of data and digital technologies as enablers of effectiveness, efficiency, and transparency in the provision of public services. This index analyses 28 indicators and primary sources to understand the potential for countries to act in 7 policy dimensions: innovation environment, digital environment, industry environment, policy environment, digital government, procurement frameworks, and procurement culture. The result is the first comprehensive measurement of GovTech ecosystems in the world, and 19 specific action routes for member countries wishing to develop 21st century public-private partnerships, today. Finally, although the GovTech Index 2020 is focused in Latin America, Spain, and Portugal, we want this to be a wider effort and encourage its expansion beyond the region. This is why we hope to continue working towards developing a global GovTech index in the future.'</p>
<p style="color:#000000;font-size:13px;font-style:normal;font-variant:normal;font-weight:400;letter-spacing:normal;margin-left:0px;margin-right:0px;margin-top:0px;text-align:left;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;"><a href="{{#staticFileLink}}5543278688,original{{/staticFileLink}}">GovTech Index Report2020.pdf</a></p></div>WARC: Forecasts on quicksand: the impact of Covid-19 on ad expenditure and the digital new normalhttps://mediaspace.global/reports/warc-forecasts-on-quicksand-the-impact-of-covid-19-on-ad-expendit2020-05-27T20:59:03.000Z2020-05-27T20:59:03.000ZMediaspacehttps://mediaspace.global/members/MediaSpace<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/5400766466?profile=RESIZE_400x&width=400"></div><div><p>"Nevertheless, macroeconomic indicators, paired with industry data, are the best modelling ingredients we have. A regression model based on IMF data for GDP and other macro-economic indicators provides us with an estimated decline of the total UK ad market of 13.3%, and 16.3% for all of Europe (including the UK). <br /> This forecast, conducted in May, is more optimistic than our April forecast. We have factored in the easing of lockdown restrictions (Government Response Stringency Index, University of Oxford) and additional signal from Q1 company reports. Crucially, especially the walled gardens reported better than expected results and indication of a bottoming out of ad declines in April with signs of slowing year-on-year declines in May."</p>
<p><a href="https://www.warc.com/newsandopinion/opinion/Forecasts_on_quicksand_the_impact_of_Covid19_on_ad_expenditure_and_the_digital_new_normal/3634" target="_blank">Read more</a> or <a href="https://content.warc.com/gat-june-2020.html?utm_medium=pr&utm_source=mkt&utm_campaign=mkting-recession&utm_content=report&utm_term=notermtm_content=report&uthttps://content.warc.com/gat-june-2020.html?utm_medium=pr&utm_source=mkt&utm_campaign=mkting-recession&utm_content=report&utm_term=notermtm_content=report&ut" target="_blank">Download sample report here</a></p></div>