Google’s Privacy Sandbox which is currently under investigation from UK anti-trust regulators* is facing a new challenge.  The alternative is called the SWAN. 

The SWAN (Secure Web Addressability Network) community which is made up of independent tech and legal experts across the world will provide privacy for people, certainty for marketers and support continued ad-funded access to digital publishers.

In our video, James Rosewell explains SWAN and why it could become an industry solution as a new Privacy Sandbox alternative. The SWAN announcement can be found here.

If you want to learn more about the problem, watch our 4-mins video highlight on our latest expert panel and members-to-members conversation event titled Marketers & Google Privacy SAndbox here.

If you want to talk to the expert team, register here for the SWAN webinars.

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