Thursday, March 4, 2021 (1)
March 4, 2021
Thursday
Reaching the Total Audience on TV: The Power of Cross-Platform Advertising
- Mar 4, 2021 at 7:00pm UTC+01
- Location: virtual event
- Description:
Summary
The pandemic accelerated the transformation of both TV viewership and TV advertising. Both buyers and sellers need to come up with solutions to reach the total audience across all forms of TV, from linear to OTT/CTV. Bringing linear and digit
- Created by: Timea Nagy
- Categories: Virtual
- Tags: cross-platform advertising
