Cross-media competition. Digital transformation.
Outdated regulation and taxation. Money and trust issues.
Pandemic, global crisis, social distancing.
Relying on the power of community and collaboration,
Mediaspace provides a central independent social platform
to connect stakeholders.
"I think advertising needs to fess up. Whether you’re looking at the rising cause of value chain transparency or the continuing pantomime around the major online players continuing to try and duck the responsibility that comes with great power. Few are telling the truth....a truth that their customers can recognise and to be fair advertisers have been pretty feeble in this case.
I think the EU is critical in…
"We shifted more focus on internal communication [because of COVID] than ever before. Because internal communication was the only tool in the company’s hands to decrease uncertainty and fear. So I think that we have to keep this, keep the importance of internal communication for the future.
And the other advice I could give is that we have to be really brave and try to think out of the box with communication…
