The pandemic accelerated the transformation of both TV viewership and TV advertising. Both buyers and sellers need to come up with solutions to reach the total audience across all forms of TV, from linear to OTT/CTV. Bringing linear and digital TV together drives efficiency and scale for all advertisers. OTT/CTV is opening up a pathway for new types of TV advertisers, while more traditional advertisers lean in to launch true cross-platform TV campaigns.
Join TVSquared president Jo Kinsella and Blockgraph CEO Jason Manningham for a look at what it takes to power cross-platform TV advertising. You’ll find out:
Solving the challenge of cross-platform TV measurement
The role of identity in connecting all parts of the TV ecosystem
Use cases for cross-platform TV ad campaigns