This conference will discuss latest thinking on the regulation and use of ad tech in the UK.


The discussion is bringing together stakeholders with key policy officials who are due to attend from DCMS; DIT; HMRC; the CMA; the ICO; Ofcom; the Home Office and DHSC.


Relevant developments at a glance:

  • Fix ‘dysfunctional’ online ads market - recommendations from the Lords Communications and Digital Committee in their report on the future of journalism calling for a system that would require platforms such as Google and Facebook to pay news outlets for use of their content
  • Facebook to pay UK media millions to license news stories - Guardian reporting the social network reacting to a threatened government crackdown over dominance of online advertising
  • the Digital Markets Unit - within the CMA working with Ofcom and the ICO on developing and implementing a new statutory code on consumer data and publisher/online platform relationships
    • following DCMS’s Online advertising - call for evidence; the Online Harms White Paper; the CMA’s Online platforms and digital advertising market study; the ICO Adtech update report; and the ASA’s More Impact Online strategy for 2019-2023
  • CDEI publishes review into bias in algorithmic decision-making - recommending:
    • a mandatory transparency obligation for public sector organisations using decision-making algorithms
    • that organisations should think how they can make sure individuals are treated fairly, and use data to identify and tackle bias
    • application by government of the Equality Act in relation to algorithmic decisions, and an offer of guidance on the legal aspects of collecting data to mitigate bias
  • the National Data Strategy - from DCMS, aiming to support the use of data in the UK and The future of citizen data systems, the Foresight report which fed into the Strategy and called in part for the UK to take a holistic approach to data system management
  • Proposed amendments to the Broadcasting Code and the Code on the Scheduling of Television Advertising - Ofcom consulting on implementing AVMS provisions following the end of UK transition


The agenda:

  • Ad tech - the market and emerging trends
  • Distribution and utilisation of data - key issues and developments in real-time bidding, the use of cookies, and transfers of data between organisations
  • Online advertising regulation going forward - and progress on the ASA’s More Impact Online strategy
  • Data use, regulation and innovation - content and ad targeting, transparency and responding to regulatory concerns, and supporting opportunities for growth
  • The way forward for policy and priorities for regulation and enforcement


Policy officials attending:

Our forums are known for attracting strong interest from policymakers and stakeholders. Places have been reserved by officials from the DCMSDHSC; the Department for International TradeHM Revenue and Customs; the Competition and Markets Authority; the Information Commissioner's OfficeOfcom; and the Home Office. Also due to attend are representatives from the Advertising AssociationArqivaArthur CoxBBCBCLPCapital OneDentons UK and Middle EastDiscoveryLogicallyomnicommediagroupPeoples Postcode LotteryReynolds Porter ChamberlainSkySynkd and The Walt Disney Company.

Press passes have been reserved by representatives from Business Insider and MLex.


This is a full-scale conference taking place online***

  • full, four-hour programme including comfort breaks - you’ll also get a full recording to refer back to
  • information-rich discussion involving key policymakers and stakeholders
  • conference materials provided in advance, including speaker biographies
  • speakers presenting via webcam, accompanied by slides if they wish, using the Cisco WebEx professional online conference platform (easy for delegates - we’ll provide full details)
  • opportunities for live delegate questions and comments with all speakers
  • a recording of the addresses, all slides cleared by speakers, and further materials, is made available to all delegates afterwards as a permanent record of the proceedings
  • delegates are able to add their own written comments and articles following the conference, to be distributed to all attendees and more widely
  • networking too - there will be opportunities for delegates to e-meet and interact - we’ll tell you how!


Full information and guidance on how to take part will be sent to delegates before the conference

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