"The current challenges in media audit are similar to the current challenges in media in general and probably the key word is digital (the d word). Exactly what digital means is to baseball different people to include different channels in there and different platforms and so on. But if we're generally talking about online digital media (the YouTubes, the Facebooks, the TikToks) of this world then I would say that that area is the most problematic." - Richard Edwards, Partner at Eley Consulting.
Stay tuned for the next episode - in the meantime, watch the previous expert video interviews here.