"From the consumer point of view it was a good decision for us to stop advertising in the Q2 period. Instead of us telling people that 'we’re with you,' we’ve been a brand in the last 130 years who’s always been 'always there with you,' we decided not to come out with such messages because we thought that this is the period which did not need advertising. We thought there’s help, there’s support to communities to those who suffered (that was the biggest need), so we decided to shift all of our marketing budget to supporting our communities and to helping people in various countries. It looks like people resonated to this message so we consider it a good decision after all.” – Adam Mérő, Regional Connection and Media Manager of the Coca-Cola company for the CEE regions.

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