"So what is important to realise when it comes to internet of things is that it’s been there for a couple of years and in the past five years it’s exploded and entered the world of every vertical. But what’s important to say is that it’s all about connecting the real data, having the real insights – real data in real time which helps the companies to make decisions, real time decisions, not just a year laters.
So I think that’s what’s going to play when it comes to media itself and entertainment that the companies will have the ability to get closer to the users to see how they engage with the content.” – said Adela Mehic-Dzanik, Head of CSP Segment at MAVOCO AG.
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