"There’s always opportunities. The lack of 'something', less money, restrictions always make us as companies, also more creative, more innovative, more efficient. And these can be learnt from each other. That’s why international associations have important roles in these challenging times...connecting professionals, conducting research, webinars, conferences, best practices. The professional competitions such as Effie are more important in these tough times: show your ideas that work with us, and also get inspired and learn from the best.” – Adrienne Kaminszky, Executive Director of International Advertising Association Hungary and Effie Hungary.

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