"The opportunity now is the fact that the world is changed, for pretty much every sector of the world is changed. And we need to find out, and companies need to find out how it’s changed...how it’s impacting their clients, their consumers – and that’s tough.

Because we’ve built a knowledge over decades of how clients and consumers behave. So kind of know how people behave in a supermarket. You can base assumptions around that and you can base decisions on those assumptions. That’s changed. People do not behave the same in supermarkets anymore, and that behavior is gonna continue to evolve.

So there’s a huge opportunity for people to start to look at what needs to be done and really try to understand this new environment in which everybody’s operating.” – said Arno Hummerston, an ambassador for mobile and digital research.

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