"What we have seen in several market research that consumers sort of one day they want positivity and security from advertising - that's one thing. .... They tend to spend less time in shops for which they are doing quick and automatic decision and brand owners need to you know react to this kind of attitude meaning that brands need to be at customer minds and at the top of customer minds to influence this very automatic decision.” – Attila Tako, Advertising Research Director, Ipsos.

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