"We decided to do a lot of testing with a lot of ideas that we have – and not wait, you know, for the perfect formulation of that... Because now it’s probably never going to be as it was before.

And it’s also about working closer with your competitors. We are in need to stand together against our global competitors." – said Camilla Sievers, Head of Unit3 at the Austrian Sales House of Media Group RTL Germany.

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