"This area is relatively laggard to other types of digital advertising. It's very hard to see attribution of how these audio campaigns perform and tying up how you know the performance and the campaign goals, how they're actually completed once these campaigns are run. Although there's a lot of interest in how to solve these challenges... 

So we've found a way to kind of plug the attribution gap, so what we do is we use voice assistance as the landing spot for audio campaigns to complete the campaign goal. ... Now there's this huge opportunity what we do then now is these landing experiences within voice assistance, so we can now deliver transactional campaigns. So you have an audio ad with a call to action as if you then like to buy this product ask your assistants to open this experience and we can then deliver a voice-led transaction experience.” – Charlie Cadbury, CEO of Say It Now.

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