"First and foremost is safety and security and complaints as we see the world evolve from cookies to a world beyond cookies. Each of these technologies are reliant on some kind of a connecting device that understands the consumer and takes it from audience understanding to audience activation. And a fragmented economic ecosystem right like what we have today requires a very GDPR or CCPA compliant use of first party data. That's the opportunity which blockchain plays a critical role in today because it helps the ecosystem to be compliant in sharing that information.” -  Gowthaman Ragothaman, Chief Executive Officer at Aqilliz.

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