"Those that have survived [the previous crisis] in what is now a digital age have pivoted towards subscription models and events.
The subscription models unfortunately are not easy to implement, especially for small publishers. They require a different type of content, they require different types of teams to be able to implement the strategy they need, ultimately to put a paywall in front of something that was previously free.
I guess most small publishers won’t have the cash to invest in technology as required for it. So ultimately it will mean having to bring new staff into the business. And having to manage those kind of people will be difficult, as well, if you’re not tech savvy yourself.” - said Marco Callegari, co-founder and director of Media Ventures International.
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