"In India context: India is in a very unique position in fact I would say it is probably one of the few countries where television is still growing you know. This year we've had a 22% growth in television viewing in these times. At the same time there's been a huge consumption on OTT as well, so there is room for both - and that's what's interesting about India. And I think that's that's for a lot of us business people to evaluate how do you balance the equation between pay TV business and digital and the D2C business, which is the future.” – Megha Tata, President of the India Chapter at International Advertising Association and Managing Director of Discovery Communications India.

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