"We shifted more focus on internal communication [because of COVID] than ever before. Because internal communication was the only tool in the company’s hands to decrease uncertainty and fear. So I think that we have to keep this, keep the importance of internal communication for the future.
And the other advice I could give is that we have to be really brave and try to think out of the box with communication solutions and methods. And we have to be very open to so-called 'unorthodox' approaches and tools we have never been open to before.” - Zsuzsa Beke, Head of Public Relations and Public Affairs at Gedeon Richter Plc. in Hungary.
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