"From the consumer point of view it was a good decision for us to stop advertising in the Q2 period. Instead of us telling people that 'we’re with you,' we’ve been a brand in the last 130 years who’s always been 'always there with you,' we decided
"From the consumer point of view it was a good decision for us to stop advertising in the Q2 period. Instead of us telling people that 'we’re with you,' we’ve been a brand in the last 130 years who’s always been 'always there with you,' we decided