"From the consumer point of view it was a good decision for us to stop advertising in the Q2 period. Instead of us telling people that 'we’re with you,' we’ve been a brand in the last 130 years who’s always been 'always there with you,' we decided
marketing (2)
"It’s a time when a number of brands will need to look at and review their core purpose. They need to consider whether to find ways to deliver what I would call a triple win... something that’s valuable and valued by consumers, something that is goo
