"I think there are 4 challenges. First of all, marketers just don't know the size of the carbon footprint for their marketing activities...." - György Huszics, Managing Director and Owner at CRANE International. He’s also responsible for Carbon.cran
marketing (7)
"From my experience if you're sitting across from sales or recently in a conversation with the CEO saying ..'you're talking to me about impressions..I don't understand.. what's that.' They know what an impression is but what they don't have the abil
"The first [challenge] is rate of change and the inability to predict what the browsers are going to do. So reaching your consumer whether they're at home or at work is a bit of a challenge, but right now navigating privacy and its impact on how mar
"From the consumer point of view it was a good decision for us to stop advertising in the Q2 period. Instead of us telling people that 'we’re with you,' we’ve been a brand in the last 130 years who’s always been 'always there with you,' we decided
"It’s a time when a number of brands will need to look at and review their core purpose. They need to consider whether to find ways to deliver what I would call a triple win... something that’s valuable and valued by consumers, something that is goo
