"I think advertising needs to fess up. Whether you’re looking at the rising cause of value chain transparency or the continuing pantomime around the major online players continuing to try and duck the responsibility that comes with great power. Few
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"We shifted more focus on internal communication [because of COVID] than ever before. Because internal communication was the only tool in the company’s hands to decrease uncertainty and fear. So I think that we have to keep this, keep the importance
"There’s a great deal of financial caution going on on big issues - people are worried about house prices, their jobs and so on. But on small things, like things they can take home, there is a sort of area of indulgence.... people treating themsel
"When I joined (Google), there were about 300 people. Now we’re a company of over 100 thousand people. I do think the biggest difference is the amount you might need to collaborate or communicate.... While I wouldn’t ask for the opportunity (pandemi
"It’s a time when a number of brands will need to look at and review their core purpose. They need to consider whether to find ways to deliver what I would call a triple win... something that’s valuable and valued by consumers, something that is goo
"We decided to do a lot of testing with a lot of ideas that we have – and not wait, you know, for the perfect formulation of that... Because now it’s probably never going to be as it was before.
And it’s also about working closer with your competito
"Media is very powerful, we all know that. I'm a bit disappointed that most media in the world is not using that power to help in equality. Media needs to showcase more women leaders, needs to give more space for women who work... It is media's role
"Many companies have been forced to go through a digitalisation process because of the pandemic in the past couple of months. This is pretty much the same with Google. Lots of opportunities came, as well, but also lots of things had to be reconside
"So get your own house in order if you start wanting to make transformation and change. And that’s from brand purpose to cause marketing, as well as digital transformation. Diversity and the quality in opportunity is a huge part of that.
But then, al
"There’s been a sort of steady decline in trust that advertisers have in their media agencies. [...] And of course, on the top of that, you’ve got all the problems caused by the coronavirus and the coming recession. [...]
But at the moment everybody
"We, at Renew Europe, we support the adoption of an ambitious multi-annual financial framework for the European Union which strengthens the media sector and supports independent journalism. Because this unprecedented crisis really has shown the stro
"With great power [of digital platforms] comes great responsibility – someone, I think Spiderman tells at some point. And I think that’s why the European Commission and other authorities in charge are identifying new, quick ways of addressing these
Today Lavina Suthenthiran talked to Glen Hodgson about the brand new report of Free Trade Europa titled "Analysing and Quantifying the Platform Economy".
"There is a certain responsibility on companies and [platform] operators, to be able to bang the
"So definitely the right to free elections is one of the areas where public scrutiny and regulatory intervention is needed. [...] And the other one is, generally speaking, about the governance and accountability of social media platforms and online
"I think no exaggeration to say that up to a third of the media businesses could go bankrupt or will get bought or sold. There will be a big merger and acquisition phase and the ones who survive will go through massive restructuring. [...]
One of th
"... So overall the procurement cycle within an access to government is likely going to be longer, of course there are with some exceptions if you’re dealing with a critically important sector with the economy or a whole bunch of healthtech companie
’We [as an agency] need to pull out a larger rabbit from a smaller hat.... we have to be extremely agile and more agressive with these practices. [...]
We, as agencies, we need to step up, to push the envelope further and we need to agressively showc
“The digital media space is, to state the obvious, international if not global. So to the extent that new actions and regulatory frameworks areconsidered to be required, I think the actions should be taken at the highest practical level. In Europe t
"There are also issues about remote working from a media and journalism point of view because it risks staff being more remote from the public and being more remote from the community they serve.
And, I think, there is a cultural issue, as well: new
Today Lavina talked to Juliet Eccleston, founder and CEO of Anygood?, an innovative recruitment platform where professionals can recommend other professionals for jobs.
'Recognizing your own social capital, your networks that you have: that’s always
