Mediaspace reminisced and discussed how our professional lives and B2B communications have shifted in 2021 in December.
We all know that building a strong social professional network has never been more important and digital networking has given us
All Articles (175)
Sort by
"It seems like some of the biggest issues in the industry currently are around the fact that it's so early, it's like 'proto' metaverse phase, it's having trust in the security and privacy that..brands are very focused on protecting their image. So,
"I think one of the things which has been most apparent has been the changes in privacy, such as you've seen with cookie deprecation and moves with Apple have actually.. they've impacted digital wider, has probably impacted mobile more than anybody
"I think we live in times where goals are more complex than they probably ever were, because achieving something these days requires complex skills and that means you have to work together as a team, no one is on his own anymore. So, coordinating a
"I feel that in any period of limitation, whether it's covid19 or recession or war, there's an acceleration of innovation and obviously in the world in general there is a lack of skills and understanding around technology. So unless you have actuall
"It is really a challenging thing for everyone in this industry and we see a very strong trend and the insecurity of the advertisers. So you can see now Louis Vuitton Group signing their own contract with Google and everyone's trying to learn and ga
Every business starts with a conversation.
So FLOWW, the platform that connects startups and investors in a network of merit and real data decided to help facilitate more conversations between founders and investors in the media space, on Mediaspace
"We looked at things differently. The way we do it now is through a one-click API that uses a robust AI-powered algorithm to augment video content by identifying shoppable items and linking them to brands to create a new advertising tool without dis
"The effect of storytelling (the translation of HR data into action) is a massive challenge companies are facing. Corporations are having to build bridges between HR data and the rest of the business. Practically this involves building a foundation
Dagmara Szulce's opening speech on the Digital Media Bangladesh 2021 virtual conference, organised in collaboration with The Business Standard and IAA Bangladesh (International Advertising Association) - the most influential Marcom network, headquart
Advice from Kate Merritt for media freelancers: "Set yourself up properly, look for partners that understand the media industry and can support you in setting up [as a freelancer]. So whether that's getting the right jobs or helping you set up as a
"The recent challenges (the Covid crisis) and other examples have shown that more needs to be done so the Code needs further strengthening. That's why the (European) Commission has issued guidance in May this year to set out how the Code should be f
"Most of the people would say that the real challenges would be number one: making users completely ship from print to digital, and number two: would be to bring more advertisers to digital. But if you ask me, in my opinion, I think there's a bigger
When cross-platform/media measurement is challenged by walled gardens, the revenue gap is growing between the online platform and legacy media companies, there's a structural change happening and evidence suggests an imbalance in power between the '
"In order to give the best advice we can give, we obviously have to keep our finger on the pulse [of the market] and really try and first of all understand the changes that are coming in - whether they're technical or more strategic. And also have
This is a highlight video of Mediaspace's Regulation Meets Market & Innovation, no. 5.: #Realitycheck & EU digital regulations.
The urgency
- EU regulation of the digital sector is a work in progress, with new proposals coming almost monthly. Among
"The risk of the pandemic is that wherever women were [in their career], they could feel like they lost momentum... In general diversity, not just of gender but of other things is important in tech, because you need to be building products for the wo
"What we have seen in several market research that consumers sort of one day they want positivity and security from advertising - that's one thing. .... They tend to spend less time in shops for which they are doing quick and automatic decision and
Regulation Meets Market & Innovation event series 2.: #Followthemoney
Digital ad market | Taxation | Brands in economic recovery
The digital economy and international taxation challenges are on the G20 Agenda - the Leaders’ Summit was virtually host
