"As economic downturn is approaching, we're hoping that CMOs and advertisers are becoming more and more conscious of the fact that ad spend is carefully reaching real, human consumers on the internet and one thing that's become more evident over tim
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"The pandemic meant that many of us either worked from home and still carry on working from home or have significantly dropped the hours where we are exposed to the professionals around us and that meant that people have just not had the opportunity
"I think what could be seen as an obstacle, it's a huge opportunity on the other side especially for media owners. It's a shift especially for those media owners whose monetization channels, monetization strategies were focused exclusively on advert
"I think the main challenge for all content publishers and not only business book publishers is to engage with consumers or readers. In short, there is a lot of content out there and how to make your content stand out is a huge challenge." -Martin L
"There are quite a few challenges that we (live festivals) are facing, especially the main festivals or the main music events that actually didn't take place in the past two years because of the Covid restrictions, which means that we didn't really
"I'd say positively there is massive opportunity in this market place. (For independent agencies) It's about mindset, it's about actually approaching your clients in the way that actually says we are here to provide solutions to your business proble
"The current challenges in media audit are similar to the current challenges in media in general and probably the key word is digital (the d word). Exactly what digital means is to baseball different people to include different channels in there an
"I think there are 4 challenges. First of all, marketers just don't know the size of the carbon footprint for their marketing activities...." - György Huszics, Managing Director and Owner at CRANE International. He’s also responsible for Carbon.cran
"After 2 years of intense experience in paving the way for our members to be more visible, network and interact in the digital age, on The Well-Connected Leader Course I'll be talking to you about how you can raise the 'professional you' in the digi
"The biggest challenge about the industry as a whole is the fact that cookies are deprecating. It is a challenge but it's not the end of the world. There is a solution out there." - Helene Parker, CEO of Helene Parker Consulting, Founder and Host Fo
"I think the main issue today is to find young people who want to step into the creative business. Seniors can see that the biggest problem is to make the field sexy again. It is an issue as well that here in Hungary there are more and more network
We designed mediaspace.global to be a global platform to connect professionals from different segments and locality of the media space to start conversations that might lead to partnerships and business. After meeting hundreds of professionals online
"Leading your disruption will come from your observation, your despiration or your acceleration and that will come with the three c's of creative leadership: being a critical thinker, collaborative thinker and a creative thinker. When you combine cr
"Advertising Week goes to where the business already is.... New York, London, Tokyo, Sydney, Mexico City, we're launching in Johannesburg and our event is built for everyone. At Advertising Week Europe and all our events around the world, you'll not
"How technology can be adapted in university both by the users (the students) and by the delivery (the lecturers)....There has to be a concept or environment where both of them understand how to communicate through this media [communication technol
"Information, sources and resources are so complicated. It's really hard for us as a small organization to have the technical support to reach people in the many, many ways that people receive information and so we are challenged to keep up with soc
"From my experience if you're sitting across from sales or recently in a conversation with the CEO saying ..'you're talking to me about impressions..I don't understand.. what's that.' They know what an impression is but what they don't have the abil
"Unfortunately there are many folks today who actually make their money by supporting and somewhere or another 'the war machine' and those folks are often reporting on these events because there's not a lot of 'on the ground' coverage and so what th
"We really have to challenge our own mindset and preconceptions of what leadership is and what it means and I always say to my clients that leadership is an incredibly personal, subjective thing. It's really how you bring yourself authentically, but
Are you visible enough professionally and sending the right message about yourself? Is your offline and online personal brand harmonized?
On 30th March, we discussed professional visibility in the hybrid world, personal branding, joined by our spec
