"What we have seen in several market research that consumers sort of one day they want positivity and security from advertising - that's one thing. .... They tend to spend less time in shops for which they are doing quick and automatic decision and
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Regulation Meets Market & Innovation event series 2.: #Followthemoney
Digital ad market | Taxation | Brands in economic recovery
The digital economy and international taxation challenges are on the G20 Agenda - the Leaders’ Summit was virtually host
"First and foremost is safety and security and complaints as we see the world evolve from cookies to a world beyond cookies. Each of these technologies are reliant on some kind of a connecting device that understands the consumer and takes it from a
"It's very hard to actually get the right engagement going because you can get the users initially very quickly in and inflate the numbers. I mean we have seen situations you know with publishers getting you know tens of millions of people every mon
"The European Commission is currently preparing the Digital Services Act and Digital Markets Act [published since the interview recording] which will look at the rules and responsibilities of online services in today's society and in a sense this le
"My main advice is what I say before in the challenges and in the advantages; it's important not to hurry and not try to do the things fast but better to do it well. To start a campaign online and a strategy takes time, It's there to do things well
"One [opportunity] that I see as really key is using relationship management tools. Because the relationships that we require are built on trust. That’s the foundation for any kind of CSR work or socially driven impact work. And there’s been a lo
"But there are many things you could do to try and make your online events engaging and the biggest factor is still content. You shouldn't treat your attendees as the daily delegates they were before but offer like bite-sized experiences they consum
"I mentioned before regulatory fragmentation as the main challenge in the EU. So the future updated rules for digital services could be an opportunity to alleviate it – of course, if the policy makers get it right.On Digital Markets Act- it gives a
"This area is relatively laggard to other types of digital advertising. It's very hard to see attribution of how these audio campaigns perform and tying up how you know the performance and the campaign goals, how they're actually completed once thes
"I see so many companies today fighting changes, you know, like everybody's waiting that the crisis is over, everybody's waiting that COVID is over... I have a feeling that business people sometimes think when COVID is over we go back 10 years ago -
"I believe that quality linear television still has a very promising future. Although streaming services bite into the pie. If someone does both linear and non-linear that secures growth because the overall video consumption is growing. So I believ
"The first [challenge] is rate of change and the inability to predict what the browsers are going to do. So reaching your consumer whether they're at home or at work is a bit of a challenge, but right now navigating privacy and its impact on how mar
"And I think the other piece to this, and related to this is the shift to direct-to-consumer. It’s forcing marketers to learn new skills and consumers are learning new skills, too. They’re learning to shop for everything online and in fact they’re
"The main challenge we’re facing at the moment is how to come up with ways to exclude content that advertisers don’t want to appear against on digital advertising. Especially, we see a trend where advertisers want to avoid news that our readers want
"So the thing about the recent events, the things like the pandemic, I think, that has accelerated this process in some way. And so there is, you know, more need for that and particular demand at the moment - agencies in demand, you've got digital a
"As a short story I think that I feel that the major challenges we have these days is the fact that we are trying to break into clutter. I mean an average consumer is exposed to like thousands of ads in a day. You are going to break through that clu
"I would say that the fact that there is a huge mayhem right now and everyone throws information, now usually this information although it was there also before maybe was not that crucial for our lives, for our health. Right now this this informatio
Mediaspace.global invited a diverse group of stakeholders around one virtual table to discuss how to unlock digital competition in the media and online platform space on the 30th September 2020.
We started #Unlockingdigitalcompetition conversation
"I think what clients are looking for right now is a more agile way of working. They want to get faster to the market, they want to deal directly with experienced creatives that have the skills to solve the issues that they are facing. And I think '
