"To be very frank the biggest challenge the creative industries are facing today, now, is that because we're so much interconnected, so much media driven, social media driven, but yet, when we connect to this kind of social media, virtual platforms,
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"It would be easy to me to say technology, the transformation and everything else but I'm trying in every interview to remind people that what we need to do is to take care of our people, to take care of client's people, everybody's people... so we
"Gaming is becoming the channel of channels to swallow all the media channels inside it. I think it’s a massive opportunity of the next decade for advertisers in the same way as they might be interested in being involved with TV, in film, in music,
"But at the same time there are opportunities. What we’re finding is, what I’m certainly seeing is, a lot of these small startups and entrepreneurs who have been able to pivot during this time and innovate with their brands are looking for ways to r
"Digital transformation should not be the ultimate goal. But rather we should think about emotional transformation, meaning, how do we create a situation where we empower, enlighten and enrich the lifestyles and workstyles of our target audience? A
"In India context: India is in a very unique position in fact I would say it is probably one of the few countries where television is still growing you know. This year we've had a 22% growth in television viewing in these times. At the same time the
"My main priority right now, I think, should be in the public policy side of things... because democracy depends on journalism there has to be a way for a public policy to support journalism. 'We should kind of give up the ghost on hope for commerci
"Well think it [data driven marketing] is very confusing for everyone at the moment. There isn’t a great deal of clarity around what’s gonna happen next.
On one hand you have the IAB’s Project Rearc which appears to be focusing on identity based mar
"From the consumer point of view it was a good decision for us to stop advertising in the Q2 period. Instead of us telling people that 'we’re with you,' we’ve been a brand in the last 130 years who’s always been 'always there with you,' we decided
"We are at the moment obsessed with GAFA, with the big four tech companies. But we’ve got to think longer term. It might not be now but it’ll be a moment when these companies are less relevant. And there will be a moment, there will be newcomers, an
"I think it’s not really about the new normal but about a response or feedback to a crisis and to challenges. And it’s always there. Talking about startups, usually startups are in a crisis all the time. At the beginning till the death valley till m
"All of those ideas and areas of working together in a more innovative way, I think, have really been brought as if we need to work this way. It’s not a choice anymore whereas before it was probably like ’innovation happens somewhere else’. I think
"In the context of the pandemic art and entertainment is categorised as ’non-essential’... this is exactly the time when it reveals how much art and culture is appreciated, how important is this sector for society? ... The cultural sector globally p
"The virtual world is just like the digital marketing world – you could do stuff and you can experiment, and it doesn’t take... when we used to plan a television ad, used to spend maybe 6-9 months from drawing to ideation to implementation... wherea
"There’s always opportunities. The lack of 'something', less money, restrictions always make us as companies, also more creative, more innovative, more efficient. And these can be learnt from each other. That’s why international associations have im
"Don’t stop! For a lot of startups obviously a thing like COVID is a real dealbreaker and they’re afraid of going forward – but please don’t be... don’t stick to the old habits like print is not coming back because of Corona, so I think we still nee
"The whole topic is around data. Everyone’s revolving around data, focusing on data. However, I think, since we’re in the sort of ’attention merchant’ business, we’re trying to grab people’s attention and trying to make them entertained and doing s
"I think we’re gonna see a change in how television is measured. And since there is a huge pause button and the negotiating period in the US has called 'upfront advertising' put on hold, I think you’re going to see more and more companies opt for th
"It’s a very diverse sector.... We at CoinNewsExtra we’re focusing mainly on FinTech, Cryptocurrency, BlockChain, and so there are many challenges facing this sector, especially in this niche we’re into – you know, the Blockchain and Crypto space is
"We seem to talk a lot at the moment around the new normal. But I think the word sort of seems to come up a lot at the moment in our planning is ’hybrid’. So this idea that the reality of the current situation very much feels like it’s going to be a
