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A dedicated Digital Markets Unit will be set up to introduce and enforce a new code to govern the behaviour of platforms that currently dominate the market, such as Google and Facebook.

  • Government to set up Digital Markets Unit to oversee a pro-competition regime for platforms including those funded by digital advertising, such as Google and Facebook
  • new statutory code of conduct will mean consumers will be given more choice…
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"The first [challenge] is rate of change and the inability to predict what the browsers are going to do. So reaching your consumer whether they're at home or at work is a bit of a challenge, but right now navigating privacy and its impact on how marketers can do their job, how you recognize, how you understand clients, prospects, visitors etc is a bit…

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"And I think the other piece to this, and related to this is the shift to direct-to-consumer. It’s forcing marketers to learn new skills and consumers are learning new skills, too. They’re learning to shop for everything online and in fact they’re finding that it’s really easy to buy their favourite brands but also try new brands online. And I think that’s…

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"So the thing about the recent events, the things like the pandemic, I think, that has accelerated this process in some way. And so there is, you know, more need for that and particular demand at the moment - agencies in demand, you've got digital agencies are always in demand, data businesses are in demand, consultancies of all types and also geographically…

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