COVID-19 impact

EPC Calls on Advertisers and ad-tech to end keyword blocking around COVID-19 coverage

Posted by Mediaspace on April 4, 2020 at 8:32pm

'The European Publishers Council (EPC) calls on advertisers, agencies and all the ad-tech companies involved in the digital advertising ecosystem to help end the practice of keyword blocking which prevents much needed advertising from appearing alongside the news, analysis or advice about COVID-19 that our readers are relying on during the pandemic.'

epc, ad blocking, angela mills, coronavirus

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