"One of the major challenges in (farming) communications is to make people understand what we really do because it's a very new industry. People don't know much about it and to make them understand what we do, because I'm a biologist, I worked for this startup as a gardener, I know the system, I know the terminology. But to make them understand from start to the end, it's challenging." - Dorottya Szikszay, Communications Officer, bedrock.farm
