Media agencies reported for a second month lower falls in ad spend as Australia climbs out of the pandemic economic trough.
SMI (Standard Media Index) numbers show a 28.4% fall in national marketer advertising spend in July compared to a 35.7% drop in June and a record 40.4% in May.
Early data for August shows the trend continuing, with advertisers spending more than for the whole of July, with the strongest advertising demand seen in television, down so far at 11.2%.
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