The old concerns around Google’s Privacy Sandbox have now started taking shape. A newly formed group called the Marketers for an Open Web (MOW) has filed a complaint against Google with the Competition and Markets Authority (CMA) in the UK. They fear that after the launch of the Privacy Sandbox, Google will have sole control over advertising on the internet. 

Though the COVID-19 cases are increasing across the US and worldwide, advertisers aren’t planning to pause or cut down the ad spending anytime soon. If you’re wondering why, it’s almost December and consumers are expected to shop like never before via online platforms and eCommerce stores. But that’s not all. 

The pandemic impacted many industries and media is one of the most affected one. We rolled out a guide on how publishers can deal with COVID-19 and continued to work with our publishers. It’s safe to say that we are seeing the uplift in revenue across the board and some publishers have exceeded the expectations.

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