Streaming services are increasingly vying for projects, talent, and viewers in Spain. Netflix began producing originals in Spain in 2016 and opened its first European production hub in Madrid in spring of 2019. Not to be outdone, HBO España and Amazon Studios each produced several series in the country last year. Meanwhile, Viacom and Spain-based broadcaster Atresmedia continued making investments in this vein, as did telecom behemoths Orange and Telefónica (via its streaming service Movistar).

Subscription OTT Video Service Users in Spain, 2019-2024 (millions, % change, and % of population)

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