Independent media consulting is a niche market where modestly-sized companies compete vigorously for their slice of a limited pie. It’s a valuable business for clients but not the most glamorous nor dynamic part of our industry. It rarely troubles the front pages but there has been an outbreak of activity recently that promises interesting new initiatives are belatedly on the way.
Mediatel: Goodbye media auditing; hello independent media analysis
Posted by Kata Kántor on October 16, 2020 at 8:09am
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