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"The second advice, I think, it's all about community building: community of professors, alumni students, professional service staff, external partners because as I said the business school itself is a very generic product. And especially with digitalization courses let's say the one-on-one courses in marketing, finance etc are almost commodities. and this makes the institutions very vulnerable to competition and to the new entrance to corporate universities. But the stronger your community is, the stronger the attachment your students have to your institution, this is a lot more difficult to copy by a competition by new entrants” – Professor Andreas Kaplan, Rector and Dean at ESCP Business School.
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