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"Well, with TikTok we have seen that people are using more and more their stuff like they are trying to personalize their thing. And the fact that they could be a celebrity just for a few seconds or just a few for a few days is the key here. So, the focus is how do you treat the individual, what kind of message are you delivering with your mobile app? It's the fact that the web page is almost over, so web point 2.0 is over, and within the 3.0 you have to find a clever use of data. So the AI becomes very very crucial there.” – Banu Güsar, founder of Capsmoji.