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"There are a lot of challenges these days [in digital ad sales] from the huge supply of channels to the brand safety and the end of the third party cookies era. But I would like to focus on the fact that marketers, especially small businesses, are not necessarily specialized in online marketing. So this whole transformation is very hard to follow - while every marketer wants the same: getting more value for money in targeted advertising campaigns in a quality content environment and so ensuring the highest visibility which is possible from limited budgets.” – Nora Csasztvan, CEO of DisplayNOW.
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