Professional level
Senior
About
Current organisation
Director, Europe @ MDI, Head of Data Solutions @ Syno International
Areas of your profession
Media, Tech, Advertising, Research, Data and analytics
Your Linkedin profile
https://www.linkedin.com/in/arnohummerston/
Professional You
I've worked in digital media research for 22 years and been lucky enough to be heavily involved in the new and emerging approaches to ad tracking and effctiveness, digital media measurement and, more recently, audience building and profiling.
Working for some of the biggest research agencies (GfK, Kantar & Ipsos) as well with clients such as Facebook, Google, T-Mobile and Dentsu has meant having to solve some of the big challenges in the industry. It has been fun and inspiring - two things I'd like to bring to this platform.
