Brands lead economic recovery
Strong, valuable intangible assets are crucial for growth in the modern economy. According to the Brand Finance Global Intangible Finance Tracker (GIFTTM) analysis, between the 2008 financial crisis and the beginning of 2020, global intangible value has grown on average by 13.2% per annum. By contrast, tangible net asset value has grown by 8.4% per annum.
Following the outbreak of COVID-19, total global intangible value had dipped from US$60.6 trillion at the beginning of 2020 to US$38.9 trillion on April 1st, stripping away 5 years of value growth. Since then, the market corrected itself and total intangible value reached an all-time high of US$65.7 trillion as at September 1st.
