Parrot Analytics Regional Director Alejandro Rojas suggests that there are four distinct phases that govern the global expansion of SVOD platforms. These are: "Launch", "Growth", "Attract & Retain" and "Scale".
Understand global SVOD expansion with examples from:
- CBS All Access - Launch
- Hulu - Growth
- Amazon Video - Attract and Retain
- Netflix - Scale
As for all of our whitepapers, this in-depth investigation utilizes Parrot Analytics' global TV series demand data.
