WARC: COVID-19 kicks traditional media budgets - COVID-19 impact - mediaspace.global

COVID-19 impact

WARC: COVID-19 kicks traditional media budgets

Posted by Mediaspace on April 3, 2020 at 7:33am

'In the WARC Global Marketing Index (GMI), which provides a monthly indicator of the state of the global marketing industry, the growth rate decreased to 42.5 in March from 48.8 in February (where 50.0 indicates no change); it has been in ongoing decline since July last year.'

marketers, gmi, warc

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