'In the WARC Global Marketing Index (GMI), which provides a monthly indicator of the state of the global marketing industry, the growth rate decreased to 42.5 in March from 48.8 in February (where 50.0 indicates no change); it has been in ongoing dec
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WARC's Lena Roland looks into the evidence and examples of brands weathering economic storms.
'COVID-19 has disrupted everything. Marketers are hurriedly shifting their schedules and plans. Campaigns that were worked on for months may no longer be re
Warc shares the effect of COVID-19 on the FMCG industry. Their sample report includes insights such as:
'An economic recession is now highly probable; this is likely to lead to an advertising recession.
During the last recession, ad money moved into
