COVID-19 impact

Warc shares the effect of COVID-19 on the FMCG industry. Their sample report includes insights such as:
'An economic recession is now highly probable; this is likely to lead to an advertising recession.
During the last recession, ad money moved into paid search, but online pure players such as Facebook and Google are now vulnerable.
The food and drink sectors reduced spend at a far softer rate than the wider market.'