WARC's Lena Roland looks into the evidence and examples of brands weathering economic storms.
'COVID-19 has disrupted everything. Marketers are hurriedly shifting their schedules and plans. Campaigns that were worked on for months may no longer be relevant or appropriate (finger lickin’ good, anyone?) Marketers are trying to get a handle on new media habits, plans are up in the air, media budgets are being shifted around - or frozen, supply chains are disrupted and there’s general panic about the looming global recession.
Here’s some advice to help marketers figure out how to plan and communicate in a new way. Or, not communicate, as the case may be.'
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