We all know there is a lot of transactional data around for agencies and publishers to make decisions on, but the depth and quality of market research data means even more insightful execution and optimisation is possible. However, every marketer wishes there was more data, more specific data and maybe completely different data available to them to make even better choices and spend allocations.
So what do we need? Is it missing? Or is it out there but not made available enough that it is usable or cost-effective? How is privacy and Google's position on cookies going to affect the data you use? Will it mean more is missing?
Join us to tell us what you think is missing - you never know, someone might be listening that can fill the gap.
Comments